Marketing Major

Marketing is an organizational function and a set of processes for:

  • creating
  • communicating
  • delivering value to customers
  • managing customer relationships

Marketing plays an important role in society by making sure products and services are available in the form and price that is acceptable to consumers. Marketing is also important to business since marketing directly contributes to achieve business objectives of growth and profits.

Marketing Major      Business Administration Minor


Student Learning & Engagement

Marketing majors brainstorming with professors

Real World Experience

100% of all Breech students graduate with practical Marketing courses are designed to both ground students in the current theories and give them active practice in applying the concepts.

All Marketing majors gain valuable first-hand experience often working with clients as they design marketing campaigns in many of the marketing classes.

This integration of theory and practice prepares students for the career opportunities ahead and provides them with an engaging experience as they work closely with marketing faculty.

Typical Careers for Marketing Majors

More than 30% of the entire civilian workforce performs marketing activities.  Marketing offers great career opportunities in such areas as:

95% of business graduates report working in their chosen field or progressing on to graduate programs
  • professional selling
  • marketing research
  • advertising
  • retail buying
  • distribution management
  • product management
  • product development
  • wholesaling

As the global marketplace becomes more challenging, companies all over the world and of all sizes have to become better marketers. Thus marketing jobs are plentiful and offer the opportunity to earn a rewarding income.

Where our students go

Students go on to careers with Clorox, Shoppers Advantage, Edward Jones, Cerner, Farmers Insurance, and Prime Inc.

Drury University marketing graduates have begun their careers at companies such as Clorox, Shoppers Advantage, Edward Jones International, Prime Trucking, Farmers Insurance, and Cerner International. Some marketing graduates decide to pursue graduate studies at top schools such as:

  • Washington University
  • University of West Virginia
  • St. Louis University
  • University of South Carolina

Take Your Education Abroad

All Breech students will enroll in a Course which involves foreign travel designed to provide an engaging, immersing international experience. Students may choose from:

MGMT 205: Study Abroad
0 credit hours

Study Abroad office must be notified and all policies must be followed including but not limited to insurance requirements. This course meets the Breech study abroad requirement. Study abroad trips that fall in this category will be for a year, semester or stay of at least 21 days. These trips will include formal enrollment in a University (Drury or other) study abroad program in any academic area. Students will have the opportunity to interact in the global business community on a variety of levels: business transactions, travel arrangements and interactions with residents of the host country. Application and prior approval is required. S/U Grading.

MGMT 206: Study Abroad - Business/Leadership
0 credit hours

Study Abroad office must be notified and all policies must be followed including but not limited to insurance requirements. This course meets the Breech study abroad requirement. Study abroad trips that fall in the business/leadership category will be for a stay of at least 14 days. These trips will include formal enrollment in a University (Drury or other) program, with a focus on global business. In this type of study abroad program, students will be exposed to business operations and/or leadership challenges in another country. They will also be expected to have interactions with business executives or other leaders in professional settings. Application and prior approval is required. S/U Grading.

MGMT 207: Study Abroad - Service Learning
0 credit hours

Study Abroad office must be notified and all policies must be followed including but not limited to insurance requirements. This course meets the Breech study abroad requirement. Study abroad trips that fall in the service learning category will be for a stay of at least 7 days. This program would not necessarily require formal enrollment in a University; it would, however, require affiliation with a formal agency/organization or some form of University sponsorship. Students may not complete this program on an individual basis. In this type of study abroad program, students will be focused on an intensive immersive experience and will be interacting almost exclusively with a variety of host country residents while engaged in a community service project. Students will be expected to base this personal interaction on the pursuit of a particular goal. Application and prior approval is required. S/U Grading.

MGMT 208: Study Abroad - International Student
0 credit hours

Study Abroad office must be notified and all policies must be followed including but not limited to insurance requirements. This course meets the Breech student abroad requirement. The international student category covers students from outside the United States who are studying business at Drury. Application and prior approval is required. S/U Grading.

The Drury Study Abroad program offers both short and long term international study opportunities. Our students have previously studied in: 

  • Cairo, Egypt
  • Granada, Spain
  • Ljubljana, Slovenia
  • Aigina, Greece

View Current Study Abroad Opportunities


Continue Your Education With Drury's MBA Program

Seamlessly continue your education towards a Master in Business Administration from Drury. A few highlights of the program include:

  • MBA program can be completed in one, two, or four year sequences
  • All courses are offered in the evenings (6 - 8:45 p.m.)
  • The curriculum is customizable to students’ needs
  • Week-long trip to an international business destination (usually Greece or China)

View More Information About the MBA Program