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Management and Marketing Major

Drury University > Breech School of Business Administration > Management and Marketing Major

Sustainability in business means designing products and services that meet the short-term and long-term needs of customers and other stakeholders. The Management and Marketing major prepares the graduate for engaging and leading individuals and organizations as well as engaging stakeholders for sustainable value creation.

We have combined the Management and Marketing disciplines into one credential to concentrate our emphasis on the sustainable product offering and the organization needed to create it. The Management and Marketing major includes the same core classwork as other business majors, plus four additional major courses in Project Management, Employment Law, Marketing Research, and Strategy (either Ventures or Global Entry). The student must then choose a concentration in either Management or Marketing for an additional 9 hours. During their time at Breech, MGMT/MKTG students will have the opportunity to explore International Business, Entrepreneurship, Business Law, and advanced Marketing techniques as well as independent study and research in these fields. As with all Breech students, Management and Marketing majors must experience at least one semester of internship with a trusted partner firm or other organization.

Management and Marketing majors are not allowed to receive the Business Administration Minor, the Marketing and Entrepreneurship Minor, or an Integrated Business major with either a management or marketing track.

The Management and Marketing major requires 63 credit hours of coursework.


BBA Core Courses (22 hrs.)

  • ACCT 209* Principles of Accounting (3 hrs.)
  • BADM 105* Introduction to Excel (1 hr.)
  • CISQ 263* Introduction to Data Analytics (3 hrs.)
  • ECON 210* Principles of Microeconomics (3 hrs.)
  • ECON 211* Principles of Macroeconomics (3 hrs.)
  • MATH 227* Introduction to Statistics (3 hrs.)
  • ACCT 210 Accounting for Management (3 hrs.)
  • BLAW 300 Business Law and Ethics (3 hrs.)

*Breech School admittance requirements; students must complete both ECON 210 and ECON 211 for the major, but only one is required for Breech School admittance.

BBA Upper Level Core Courses (15 hrs.)

  • BADM 205-208** Study Abroad (0 hrs.)
  • BADM 480** The Professional Business Experience (3 hrs.)
  • FINC 331 Corporate Finance (3 hrs.)
  • MGMT 300 Principles of Management (3 hrs.)
  • MKTG 337 Marketing (3 hrs.)

Choose One:

  • MGMT 424** Business Simulation Workshop (3 hrs.)
  • MGMT 448** Venture Strategy Development (3 hrs.)

Major Requirements (21 hrs.)

Choose One: (whichever not used in BBA Upper Level Core above)

  • MGMT 424** Business Simulation Workshop (3 hrs.)
  • MGMT 448** Venture Strategy Development (3 hrs.)

Choose three (3) of the following courses (9 hrs.)

  • MGMT 330** Leading People in Organizations (3 hrs.)
  • MGMT 356 Negotiation and Organizational Conflict (3 hrs.)
  • MGMT 425** International Management (3 hrs.)
  • MGMT 390/490** Selected Topics (1-3 hrs.)
  • MKTG 348** Marketing Research (3 hrs.)
  • MKTG 437** Digital Marketing (3 hrs.)
  • MKTG 390/490** Selected Topics (1-3 hrs.)

**Students must be admitted to the Breech School prior to enrolling in this course.