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MKTG 437: Digital Marketing


3 hours

Prerequisite: Admission to Breech School of Business and MKTG 337.

Companies are increasingly digital technologies when developing and implementing marketing strategy. Digital marketing encompasses all marketing efforts that use an electronic device or the internet. The course provides an introduction to and overview of how businesses might leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.