MKTG 337: Marketing

3 credit hours

Prerequisite: Admission to Breech School of Business; or declared Business Administration Minor; or a Marketing and Entrepreneurship Minor; or declared Business Essentials Certificate; or declared Personal Branding Certificate.

Introduction to effective marketing concepts, strategies, and practices. An analytical approach to recognition of alternative strategic paradigms and their effect on a firm’s marketing. Ethical and social responsibilities of effective domestic and global marketing. Individual and team projects with operating sponsors.