MGMT 448: Venture Strategy Development

3 hours

Prerequisite: Admission to Breech School of Business, MKTG 337, MGMT 300, Senior Standing; or, declared Marketing and Entrepreneurship Minor.

Capstone class option for all Business majors and requirement for Management/Marketing major as well as Marketing and Entrepreneurship minor. Admission to Breech and Senior Status is required, preferably in the last semester of study. This course prepares the business student for engaging in entrepreneurial projects in the profit and non-profit sectors, with heavy emphasis on opportunity identification, entrepreneurship, technology management, and development and promotion of sustainable products and organizations. Hands-on practice with strategy tools, ideation techniques, concept development builds in iterative practice for ringing business ideas to fruition through stakeholder development. Culminates in a business plan project for a new venture.