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Strategic Communication

Drury University > Communication > Strategic Communication

The strategic communication major prepares students for careers in profit and nonprofit contexts. Courses develop critical thinking, written, oral, visual communication and presentation skills in the creation of research-driven integrated communication proposals. Account services, media planner, copywriter, media relations, event planning, social media strategist, fundraising/development and communication specialist are a few of the career opportunities for Strategic Communication majors. Students are encouraged to complete one or more internships to sharpen their professional skills and identify specific career interests.

The strategic communication major requires 42 credit hours of coursework. All prerequisites must be completed prior to enrollment in the following courses.

Please note that COMM 211 Presentational Speaking is a prerequisite for COMM 351 Principles of Persuasion and Influence. Students should complete COMM 211 early in their degree program.

Senior Portfolio Requirement

All communication majors, and those planning to declare a major, must keep a file of important assignments completed in communication courses and in the general education program. Items to be placed in the file include any written assignments graded or evaluated by the instructor, written projects, speeches, internship projects and audio/video materials. The contents of the file will be used to develop a senior portfolio, a course requirement in COMM 493 senior seminar. The senior portfolio is a reflective document that provides evidence of a student’s learning achievements and it may be used to facilitate career planning, job search activities and/or admittance to graduate study.

Students pursuing a major in Strategic Communication may not also major in Organizational and Leadership Communication, or Multi-Media Production and Journalism, or minor in Communication.