script

Strategic Communication Major

Drury University > Communication > Strategic Communication Major

The strategic communication major prepares students for careers in profit and nonprofit contexts. Courses develop critical thinking, written, oral, visual communication and presentation skills in the creation of research-driven integrated communication proposals. Account services, media planner, copywriter, media relations, event planning, social media strategist, fundraising/development and communication specialist are a few of the career opportunities for Strategic Communication majors. Students are encouraged to complete one or more internships to sharpen their professional skills and identify specific career interests.

The strategic communication major requires 42 credit hours of coursework. All prerequisites must be completed prior to enrollment in the following courses.

Please note that COMM 211 Presentational Speaking is a prerequisite for COMM 351 Principles of Persuasion and Influence. Students should complete COMM 211 early in their degree program.


<

Core Courses (18 hrs.)

  • COMM 211 Presentational Speaking (3 hrs.)
  • COMM 215 Foundations of Communication Theory (3 hrs.)
  • COMM 216 Multimedia Storytelling (3 hrs.)
  • COMM 285 Communication and Ethics (3 hrs.)
  • COMM 351 Principles of Persuasion and Influence (3 hrs.)
  • COMM 493 Senior Seminar (3 hrs.)

Major Requirements (24 hrs.)

  • COMM 221 Multimedia Writing (3 hrs.)
  • COMM 227 Foundational Video (3 hrs.)
  • COMM 231 Integrated Brand Management (3 hrs.)
  • COMM 340 Advertising and Public Relations Research and Strategy (3 hrs.)
  • COMM 386 Web Communication (3 hrs.)
  • COMM 413 Campaigns (3 hrs.)
  • COMM 435 Organizational Crisis and Change (3 hrs.)
  • COMM 414 Campaigns II (3 hrs.)

Students pursuing a Communications major may not have a second Communications major or minor in Communication.