PRSA 350: Advanced Relationship-Driven Professional Selling

3 credit hours

Effective relationship-driven sales success requires a mastery of the basic sales process covered in the first sales course, but more importantly, it requires a higher and deeper level of “thinking” through the sales approach as a master planner, listener, negotiator, and partner. This course will tackle the advanced topics of team selling, negotiating, and leveraging account development activities through a focus on hands-on activities, written assignments, and case simulations.