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MBAV 650: Reaching and Serving Customers


3 credit hours

This course considers how to design and implement the best combination of marketing efforts to carry out a firm’s strategy in its target markets. The focus is developing Venture Teams’ abilities to formulate and implement marketing strategies for the organizations selected from the previous summer’s site visit. Students completing this course will better understand the benefits of creating and delivering value to its customers and stakeholders, honing these skills through the application of marketing concepts and tools to decisions related to resource allocation, segmentation, targeting, branding, pricing, distribution, and promotion.

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