Strategic Communication

The strategic communication major prepares students for careers in profit and nonprofit contexts. Courses develop critical thinking, written, oral, visual communication and presentation skills in the creation of research-driven integrated communication proposals. Account services, media planner, copywriter, media relations, event planning, social media strategist, fundraising/development and communication specialist are a few of the career opportunities for advertising and public relations majors. Students are encouraged to complete one or more internships to sharpen their professional skills and identify specific career interests.

The strategic communication major must complete 43 hours of coursework.

All prerequisites must be completed prior to enrollment in the following courses.

Please note that COMM 211: Presentational Speaking is a prerequisite for COMM 351: Principles of Persuasion and Influence. Students should complete COMM 211 early in their degree program. COMM 221: Multimedia Writing is a prerequisite for COMM 433: Strategic Writing for Advertising and Public Relations.

Core Courses
COMM 211: Presentational Speaking
COMM 215: Foundations of Communication
COMM 216: Multimedia Storytelling OR COMM 226: Multimedia Production I
COMM 285: Communication and Ethics
COMM 351: Principles of Persuasion and Influence
COMM 493: Senior Seminar

Major Requirements
COMM 221: Multimedia Writing
COMM 231: Integrated Brand Management
COMM 340: Advertising and PR Research and Strategy
COMM 386: Web Communication

COMM 413: PR Case Studies
COMM 435: Organizational Crisis and Change
COMM 443: Communication & Civic Engagement
COMM 443-L: Civic Engagement Lab

Accepted Electives (3 hrs)

ARTZ 211: Digital Foundations
BSCI 275: Statistics for the Behavioral Sciences
BSCI 275-L: Statistics for the Behavioral Sciences Lab
COMM 171: TV Activities
COMM 161: PR Activities
COMM 226: Multimedia Production I
COMM 322: Media Law
COMM 332: Intercultural Communication
COMM 387: Organizational Communication
MKTG 337: Marketing
ENGL 253: Grammar and Style
COMM 397, 398, 497, 498: Internship 3-6 hrs.

Senior Portfolio Requirement

All communication majors, and those planning to declare a major, must keep a file of important assignments completed in communication courses and in the general education program. Items to be placed in the file include any written assignments graded or evaluated by the instructor, written projects, speeches, internship projects and audio/video materials. The contents of the file will be used to develop a senior portfolio, a course requirement in COMM 493: Senior Seminar. The senior portfolio is a reflective document that provides evidence of a student’s learning achievements and it may be used to facilitate career planning, job search activities and/or admittance to graduate study.