Arts Administration Curriculum
The arts administration major provides students with an interdisciplinary education focused around themes important to the arts and arts administration including management in live theatres; museums; galleries; festivals; cultural entrepreneurship endeavors; and the television, film and recording industry.
The major is jointly administered with the Art and Art History, Music, Theatre, and English departments. Courses include real-world projects with local arts agencies to better prepare students for internships and careers in the field.
All arts administration majors are required to major in one additional area, or minor in two areas (one of which must be an arts discipline*), of the following:
The hours required in the arts administration major in addition to all other hours required by the general education curriculum and the student’s chosen discipline can readily be accomplished within a four-year plan.
The arts administration major must complete 36 hours of coursework.
All prerequisites must be completed prior to enrollment in the following courses:
An introduction to the fundamental concepts and principles of managing organizations and people in the arts-related professions. Awareness of the field, private and public arts agencies and an introduction to the functions of visual, performing and literary arts organizations.
Designed to help students develop criteria for judging works of art and performances and to match them with potential audiences. Coursework includes readings in arts criticism as well as critiques of current art events. The course will also look at public policy for the arts at the state and federal level.
Prerequisite: AADM 101, ACCT 209, COMM 231.
A practical course in organizational structure of on-campus arts programs and projects, audience and financial development, public relations and marketing and, most important, leadership concepts in arts organizations. This meets the first half of the capstone requirements for Arts Administration Majors.
Prerequisite: AADM 393.
A continuation of AADM 393, this practical course will concentrate on audience and fund development. Extensive work will be conducted in grant research and writing and donor development. This meets the second half of the capstone requirements for Arts Administration Majors.
Introduces the student to the role of accounting in a global society. Principles and concepts of financial accounting. Analysis of accounting statements. Accounting cycles and procedures: receivables, inventories and fixed assets.
This course familiarizes students with the foundations skills of graphic design from sketch through comprehensive design. It introduces vocabulary, research, typography, design process, and exploration of design elements and principles through visual design problem solving. Students will develop presentation skill and familiarity of professional tools and techniques. This course will introduce the student to industry standard software applications and critical analysis of design work through written and verbal presentations. Studio fee required.
Provides a writing foundation for multiple disciplines, including print journalism, broadcasting, web and public relations. Students will learn about compiling information effectively for audiences and presenting content through social media.
Communication and Civic Engagement (CCE) offers comprehensive training in oral, written, visual, and digital communication for the twenty-first century. It unites these various modes under the flexible art of communication and uses communication both to strengthen communication skills and to sharpen awareness of the challenges and advantages presented by oral, written, visual, and digital modes.
Students completing a major in accounting, economics, finance, management, or marketing; or a minor in business administration, are expected to possess computer proficiency in critical business productivity tools (word processing, spreadsheet and presentation). Competency will be assessed through the administration of a proficiency exam. Offered for satisfactory/unsatisfactory credit only. Course fee required.
Prerequisite: Admission to Breech School of Business.
This course is designed to support the Arts Administration major, but is an appropriate elective for several majors such as Management and Public Relations. The focus of the course is on the development and ongoing operation of nonprofit organizations, particularly those involved in the arts. Incorporation, taxation, financial reporting, marketing, donor database management, contracting, and personnel issues are examples of topics covered.
Interns must have at least 60 credit hours, completed appropriate coursework and have a minimum GPA of 2.5 prior to registering for academic credit. Also, approval must be obtained from the student's faculty sponsor and required forms must be completed by the deadline. Note: *Architecture, Music Therapy and Education majors do not register internships through Career Planning & Development. These students need to speak with his/her advisor regarding credit requirements and options.
Choose two courses from the following electives (6 hrs.):
A course designed to help majors connect to an audience, in order to make performing arts accessible, visceral and relevant. It will involve coaching on how to present performing arts to adults and children and will debate the importance of the performing arts in our world using the media outlets available as well as other art forms.
An introduction to understanding and communicating the impact of arts and culture on public and organizational policy as well as community strategic planning. The course will prepare art students for the various processes in creating and sustaining vibrant arts organizations and communities including the study of cultural policy, strategic planning, and arts advocacy. This course has been approved as an Honors qualified course.
This course will prepare art administration students for the varied partnerships that arts managers must maintain in order to ensure the success of arts organizations. Students will consider, compare and contrast the delicate relationships that are necessary to lead creative organizations in an ever changing culture.
An examination of the history of museums as institutions that collect and preserve works of art and other cultural artifacts. The course emphasizes the ways in which museums and collectors influence how art is made, presented and received. This course has been approved as an Honors qualified course.
Selected Topics are courses of an experimental nature that provide students a wide variety of study opportunities and experiences. Selected Topics offer both the department and the students the opportunity to explore areas of special interest in a structured classroom setting. Selected Topics courses (course numbers 290, 390, 490) will have variable titles and vary in credit from 1-3 semester hours. Selected Topic courses may not be taken as a Directed Study offering.
Prior to registration for MGMT 476, students are required to complete the Permission to Enroll in Upper-Division Breech School Courses form and may be required to complete the form to waive prerequisites.
* Selected topics should be confirmed with the coordinator of arts administration for consideration as major credit.
The following are recommended electives for further study for arts administration majors:
This course will highlight the changes taking place in the world of integrated marketing communications – the process of communicating to promote products, services, and ideas. No longer is it just print or broadcast images connecting with audiences; skilled marketers must understand the importance of social media and the power of the audience. COMM 231 will introduce you to the communication tools, techniques, and media that practitioners use to design strategies to connect with audiences.
Prerequisite: COMM 221
Explores audience engagement on the Internet, teaching students basic web-design and social media skills. Using media-usage theory as a guide, students will develop an overall online communication strategy and web presence that incorporates interactivity and new ways to tell stories. Serves as the capstone experience for the Web Communication and Design minor.
This course introduces students to advanced research skills in literary studies. It focuses upon the central questions in literary studies and provides students with the critical and theoretical background to make sense of these questions.
Prerequisite: Admission to Breech School of Business.
Introduction to effective marketing concepts, strategies, and practices. An analytical approach to recognition of alternative strategic paradigms and their effect on a firm’s marketing. Ethical and social responsibilities of effective domestic and global marketing. Individual and team projects with operating sponsors.