3 credit hours
Prerequisite: EMMT 405.
This course examines the essential strategies and skills for effective communication and community outreach in crises. Students learn the principles of crisis communication, media relations, public messaging and community engagement to prepare for and respond to emergencies. The course emphasizes proactive outreach, building community trust, and maintaining transparency before, during, and after crises. Topics include using social media, managing press conferences, addressing misinformation, and communicating with diverse audiences.