Web Communicatio & Design Minor

This program provides students of any discipline with the skills and theoretical foundation to become proficient in the basics of web communication and design. Students will learn how to become content strategists for any business or organization seeking to engage audiences in an electronic environment. Students will be exposed to social media, HTML and basic web technologies, as well as content-creation strategies in the visual and written disciplines. Building on the 13-hour core that exposes students to design, systems, and media-usage theoretical perspectives, minors can choose from a menu of courses in computer science, media creation, and art design to develop an area of web expertise tailored to their needs.

Students completing the web communication and design minor will have gained:

  • An ability to develop and post multimedia content including photo galleries and videos
  • An understanding of web-hosted technologies for the creation and maintenance of social media networks
  • Fluency in HTML, CSS, and web-design software to develop websites for personal and corporate use
  • An understanding of design and media-usage theory to develop functional yet appealing web designs

The web communication and design minor must complete 19 hours of coursework: 13 hours of required courses and six hours of elective courses.

All prerequisites must be completed prior to enrollment in the following courses.

ARTZ 210: Graphic Design I
3 credit hours

This course familiarizes students with the foundations skills of graphic design from sketch through comprehensive design. It introduces vocabulary, research, typography, design process, and exploration of design elements and principles through visual design problem solving. Students will develop presentation skill and familiarity of professional tools and techniques. This course will introduce the student to industry standard software applications and critical analysis of design work through written and verbal presentations. Studio fee required.

COMM 221: Multimedia Writing
3 credit hours

Provides a writing foundation for multiple disciplines, including print journalism, broadcasting, web and public relations. Students will learn about compiling information effectively for audiences and presenting content through social media.

COMM 386: Web Communication
3 credit hours

Prerequisite: COMM 221.
Explores audience engagement on the Internet, teaching students basic web-design and social media skills. Using media-usage theory as a guide, students will develop an overall online communication strategy and web presence that incorporates interactivity and new ways to tell stories. Serves as the capstone experience for the web communication and design minor.

CSCI 251: Introduction to Computer Science
4 credit hours

Prerequisite:  Two years of high school algebra. 
An introduction to computer science through applications such as media. A major component is programming design and development using a language such as Python or Java. A disciplined approach to problem solving methods and algorithm development will be stressed using top-down design and stepwise refinement. Topics included are syntax and semantics, I/O, control structures, modularity, data types, and object-oriented programming.

Choose two courses from the following electives (6 hrs.):

ARTZ 310: Graphic Design II
3 credit hours

Prerequisite: ARTZ 210.
This course is a continuation of the exploration of graphic design elements and principles study through more complex and comprehensive solutions. The student will deal with experimentation through research, conceptual thinking and process dealing with brand identity, logo, publication and UX/UI design problems. Students will learn new tools and techniques for the development of design solutions from prototype through comprehensive solution. The students will further develop writing and presentation skills through critical analysis of historical design works and user/audience research. Studio fee required.

ARTZ 260: Photography I
3 credit hours

This course covers basic principles of photography, both digital and analog. Students will learn manual camera operation as well as darkroom printing techniques and basic Photoshop skills within a historical and cultural context of the medium. Students will be introduced to critical analysis of art works through written and verbal presentations. Both a DSLR and SLF 35mm camera with shutter and aperture control are required for this course. Cameras are available to rent throughout the semester. Course fee required.

COMM 226: Multimedia Production I
3 credit hours

Provides students with the basic understanding of shooting and editing digital video. Using their own digital cameras, students will write, shoot and edit videos under the direction of the instructor. Upon course completion, students should be equipped
with basic understanding of storytelling, camera strategies, the importance of sound and editing terms, as well as the skills necessary to produce good amateur videos.

COMM 380: Data Visualization
3 credit hours

Prerequisite: COMM 221.
This course focuses on the theory and practice of analyzing and presenting information for a variety of audiences. Students will learn how to gather data from public and private sources, and tell stories with visual representations of data, both in print and online.

CSCI 277: Web and Mobile Application Development
3 credit hours

Prerequisite: CSCI 251. 
An examination of both web-based and mobile applications. The course covers the design of client-server architectures, client side scripting, user interface design, and application and database interaction.

CSCI 355: Database
3 credit hours

Prerequisites: CSCI 261 and CSCI 277. 
A detailed examination of the use of database management systems. Topics include conceptual design, logical design, physical design, normalization, relational algebra, SQL queries, and an introduction to transaction processing.