3 credit hours
Prerequisite: ARTZ 210 and ARTZ 310.
This course will explore the fundamentals of typographic form and function in a variety of traditional and contemporary media. Through a series of exercises, the student will investigate the relationship between the visual and verbal language, complex problems addressing hierarchy, communication, and comprehension and gestalt theory. This course will also explore vocabulary, history, grid design and experimentation while expanding on the student’s research, writing and presentation skills. Studio fee required.