MGMT 449: Global Entry Strategies

3 hours

Prerequisite: Admission to Breech School of Business, MKTG 337, MGMT 300, and Senior Standing; or, declared Marketing and Entrepreneurship Minor.

This course draws upon international business theory and introduces the key concepts, frameworks and practical tools needed to formulate and implement successful global strategies. Students will learn how to identify the opportunities and challenges of potential locations for international expansion and for determining the optimal timing of entry. Case studies and readings will provide students with practical tools and theoretical knowledge related to international trade and the exploration of practical issues faced by business managers in international business situations. The course culminates in a global entry business plan project.