script

Drury University doubles its donor goal for annual 531 Challenge this month

SPRINGFIELD, Mo., May 1, 2018 —Drury University is ramping up its annual 531 Challenge during the month of May by doubling its previous donor participation goal on the heels of increased giving this year.

Now in its fifth year, the 531 Challenge is an intense month of fundraising before the end of the fiscal year on May 31, or 5/31 on the calendar. Past years have sought 531 individual donors rather than a specific dollar amount during the challenge. This year Drury is aiming for twice that number: 1,062 donors. All donations made during May count toward the 531 Challenge, and support the Annual Drury Experience Fund, which provides money for student scholarships and financial aid. This year's theme is "The Power of One," demonstrating that one donation of any size has the power to change the life of a Drury student. 

The 531 Challenge once again features a generous matching gift, this time from alumnus and Board of Trustees member Ron Neville ’69 and his wife, Cathy ’71. The couple will makea gift of$50,000 if at least 1,062 people give, regardless of the amount, during the Challenge.

Also new this year is a single-day online giving challenge on May 10. On one day, everyone in the Drury community – alumni, students, faculty, staff and friends of the university – will have the opportunity to challenge each other to challenge each other in various ways to donate on that day in support of the 531 Challenge.

“We’ve exceeded our participation goals in each of the previous four years of the 531 Challenge,” says Wayne Chipman, executive vice president for university advancement. “Given that history and with giving on the rise during the last two years, we decided to really challenge our Drury family to step up in support the life-changing opportunities that a Drury education provides for our students.” 

Annual fundraising increased 25 percent last fiscal year, and the university recently raised nearly a quarter of a million dollarsin three-week Match Madness challenge.

###

Share on Social