Wendy Flanagan named VP for Marketing & Communication
SPRINGFIELD, Mo., March 30, 2017 — Drury University is pleased to announce the appointment of Wendy L. Flanagan as Vice President of Marketing and Communications, effective April 10.
Flanagan has extensive experience in brand strategy, integrated communications, employee engagement, market research and analysis, media relations, and digital marketing. She comes to Drury from FleishmannHillard, a leading global communications firm. Flanagan spent two decades with FleishmannHillard, eventually rising to the role of executive vice president and general manager, in which she led the day-to-day operations of the agency’s headquarters in St. Louis.
“I’m honored and excited to join such a reputable institution, particularly at this point in time,” Flanagan said. “Drury is embarking on an important journey to reimagine its future, ensuring that it continues to provide a unique and differentiated educational experience. I can’t think of anything more rewarding than helping to define and communicate the Drury brand in a way that aligns with the vision of our Board of Trustees, administration, faculty, staff and alumni.”
During her time at FleishmannHillard, Flanagan established a global brand strategy group responsible for working alongside Fortune 500 companies to manage and burnish brand reputations. Some of the clients she worked with in this capacity included AT&T, UPS and Emerson as well as higher education institutions such as Dartmouth, Washington University and the University of Missouri. She brings to Drury a deep but highly versatile skill set that has been honed by working with, coaching, and engaging her colleagues at all levels, from line employees to C-suite executives.
Double-digit revenue growth, positive employee engagement, and successful strategic brand positioning are hallmarks of Flanagan’s work. In addition to these results, Flanagan and her teams have won numerous industry awards over the years, including a Silver Anvil Award for Brand Campaign of the Year from the Public Relations Society of America and a Gold Quill Award of Merit for Marketing-Public Relations from the International Association of Business Communicators.
Flanagan earned a B.S. in journalism/mass media from Emerson College and spent several years in broadcast journalism before moving into marketing and advertising – including a stint as a reporter/anchor at KODE-TV in Joplin. Flanagan has been active in the St. Louis community for many years as a volunteer. She enjoys the outdoors, especially fly fishing, and looks forward to pursuing personal and professional passions in the Ozarks during the coming years.
“I am extremely excited about the broad, high-level experience that Wendy brings to Drury University,” said Drury President Dr. Tim Cloyd. “Her skills set in strategic brand management, employee engagement, media relations, and communication will be a strong asset to Drury, to our Board of Trustees and to everyone on our campus moving forward. We are fortunate to have someone of her caliber to lead and energize our communication efforts at this time.”