As a university, Drury continuously pursues excellence – for our students, our faculty and staff and for our community. The same goes for our brand. Seen and recognized by many, our brand is our single most visible university ambassador. So, we not only need it to shine – we also need it to shine consistently and brightly. That’s why we have a set of brand standards.
A unified campus with a consistent brand and mission strengthens the university. A clear message and visual identity reflect a multi-faceted, but unified, organization. There is a responsibility to ensure the Drury brand and imagery is used consistently and appropriately by all.
Drury has many different audiences: students, parents, alumni, academics, corporations, casual observers, people local to southwest Missouri and people around the world. Our brand is what these audiences think, feel and respond to when they see or hear the name Drury University.
It is imperative we represent our university as a cohesive, singular body that does exceptional, diversified work. Regardless of which department, school or program your office belongs to, together we share Drury’s character.
We are one brand, one Drury.
Drury’s brand is rooted in our mission. All elements discussed started with the creation of the Drury brand architecture.
The architecture identifies the qualities that make us who we are, both in our own minds and in the eyes of our community. It shows us what assets we can leverage to reach our audience and reminds us how to connect with them on an emotional level.
Key Benefit
A highly-respected academic institution committed to the lifetime potential of each and every student.
Reasons to Believe
Brand Personality
Brand Values
