Careers in communications are among the most exciting, dynamic and challenging careers in the 21st century. Developments in computers and communication technology, expansion of the global marketplace, growing competition among internal departments and external agencies, a move from a manufacturing-based economy to a service-based one, increase in mergers and acquisitions and an increase in customer demand require organizations to transform how they communicate with customers and publics.
In this environment, the priority is communication- how a company controls or influences the communication of everything it does and how it manages the exchanges among its customers and other stakeholders. All organizations- business, government, nonprofit and volunteer - need professional communicators who understand and can apply the theories of communication to the day-to-day practices in their organizations. Preparing you to take your place in this fast-paced world is what the Drury Master of Arts in Communication program is prepared to do.
The department of communication is a component of the humanities division of the university.
The Master of Arts in Communication with Emphases in Integrated Marketing Communications or Organizational Leadership and Change requires 30 hours of credit, usually taken in 10 courses. Each emphasis has a core of courses required of all students. Elective courses are selected, in consultation with the student’s advisor, from a list of professional or liberal arts electives. Coursework may be completed through full-time or part-time enrollment and by taking a combination of both seated and online classes. An undergraduate degree in communication is not required for admission to the program.
Admission to the Program
The Graduate Communication Council determines whether an individual is accepted for the program on the basis of the information obtained in the steps above. Because enrollment is limited, an individual should submit an application at the earliest possible date prior to the semester in which admission is desired.
A minimum grade point average (GPA) of 3.00 is normally required for admission. However, GPA minimums may be waived if additional evidence of academic promise is presented (e.g. high GRE scores and strong letters of recommendation).
The Master of Arts in Communication program is designed to educate students who can integrate the theoretical and practical understandings and skills of their discipline in a free and global society. It is realized that no single measure alone would provide the kind of reliable, valid data needed, thus various means of assessment are included in the assessment plan.
Assessment of student outcomes in each individual class is designed to ascertain student learning, including changes in knowledge, skills and understandings, as well as students’ affective responses, including attitude, satisfaction, and perceived utility. Each course undergoes careful formative assessment, with in-course student evaluations that measure teaching material and effectiveness.
The 700 capstone course, Integrated Marketing Campaigns, involves researching and designing an integrated marketing campaign for a real world client. The presentation of this campaign, both in written plan book and in oral presentation, provides a realistic assessment of what the student has achieved in graduate studies.
The 701 capstone course, Advanced Organizational Research, involves designing and delivering a research project assessing organizational structures, leaders, or cultures. The completion of this research culminates in a final presentation intended to demonstrate a student’s capacity both as a research specialist and as an expert in organizational life. Research questions, methods, and reports are evaluated.
The 702 capstone course, Research in Nonprofit Communication, mirrors the work in the 701 course, although the focus locates the research work in nonprofit area. Research questions, methods, and reports are evaluated in terms of contemporary nonprofit organizations’ needs.
Internal program assessment is provided by the Graduate Communication Council, composed of the communication faculty and three other faculty, one each from the humanities, math and science, and the social science divisions.
External assessment is provided by an Advisory Council composed of leaders who hold appropriate professional positions in the community.
A professional internship can give a student an enormous advantage when starting a job search. It can provide real-world experience, a network of contacts, work samples for a portfolio, and a list of professional references. Students must have completed coursework appropriate for the internship experience, and must be able to demonstrate potential benefit from the internship plan. In addition to completing the on-site internship, students will be asked to provide sponsors with weekly reports and to write a reflection paper at the end of the experience.