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About the CCPS Bachelor of Science in Organizational Communication and Development

The organizational communication and development major provides a broad base of knowledge including advertising, psychology, conflict resolution and ethical issues in addition to the foundations of communication, leadership and organizational principles.

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Bachelor of Science in Organizational Communication and Development Major

The Bachelor of Science in Organizational Communication and Development Major requires a minimum of 36 hours.

COMM 231: Integrated Brand Management
3 credit hours

This course will highlight the changes taking place in the world of integrated marketing communications – the process of communicating to promote products, services, and ideas. No longer is it just print or broadcast images connecting with audiences; skilled marketers must understand the importance of social media and the power of the audience. COMM 231 will introduce you to the communication tools, techniques, and media that practitioners use to design strategies to connect with audiences.

LDST 101: Foundations of Leadership Studies
3 credit hours

General introduction to, and analysis of, historical and current theories of leadership. Study of leadership process involving interaction of leaders and followers in organizational settings such as public/private, profit and nonprofit.

LDST 250: Financial Basics for Leaders
3 credit hours

Leaders at all organizational levels need an understanding of what makes their organizations go—money! Whether it is a for-profit business or a "non-profit," the financial aspects of operation affect the company's ability to achieve goals and the leader's ability to make decisions. This course includes the "basics" of using various financial statements, cash management plans, capital budgets, ratios and other tools to assist the leader in directing the organization. In addition, pricing strategies, economic decision-making models, financing options and internal accountability will be considered. Finally, measurements of financial performance and requirements for validity of financial information will be discussed from the perspective of what the leader needs to know to function effectively and meet his/her financial responsibilities.

LDST 300: Theories and Models of Leadership
3 credit hours

During this course students will analyze the theories, processes, and structures to become effective leaders within a wide variety of organizations. Topics of study include theories of leadership, leadership challenges, functions of the leader, and skills of the leader. Additional emphasis is placed upon the importance of life-long learning and the development of leadership skills in the workplace to include such skills as ethics, teamwork, diversity, goals, change, conflict, communication, motivation, leadership, problem solving, and decision making.

LDST 310: Contemporary Workforce Issues
3 credit hours

This course explores current workplace issues faced by leaders in public and private sector organizations. Course content includes a discussion of present- day topics including discrimination, sexual harassment, disability law, the "glass ceiling" as it relates to women in leadership, unions and their continued applicability in American industry, international 224 cultures and their impact on organizations, as well as technology and its applications and challenges. General management of all types of organizations and personnel will also be considered.

LDST 325: Leading & Integrating Technology in Organizations
3 credit hours

Technology pervades all organizations today and is likely to increase in prominence in the future. Leaders (who may be themselves non-technical) need to know how to relate to technology experts and other technical professionals on whom they depend for success. In addition, the ever-increasing use of technology dictates that organizations develop and enforce policies relating to email, social media accounts, use of organization computers, security of data, and many other facets of operation not previously thought of as important. In this course, students will consider the unique aspects of leading and motivating technical professionals and develop an understanding of the policies contemporary organizations must have to succeed in a technology-driven world. Students will also discuss methods on which to rely in considering requests for technology-related capital equipment, software, and other enhancements, as well as ways to evaluate the job performance of technical specialists.

LDST 331: Negotiation and Conflict Resolution
3 credit hours

This course examines conflict causes and effects as well as ethical issues. Students will use case studies and simulations to practice skills for conflict resolution. An investigation of theoretical and practical aspects of conflict assessment, negotiation, problem solving and mediation are integral to this process.

LDST 338: Organizational Relations
3 credit hours

Successful leaders in organizations have an understanding of basic individual and group behavior. Great leaders have exceptional insight into essential relationships and how to interact effectively with their coworkers. Great managers know how to help people under their supervision succeed. This course offers an emphasis on typical interpersonal, managerial and leadership relationships, with an emphasis on the things effective managers and leaders do to ensure success. The differences between management and leadership will be discussed and we will look at personal leadership styles and evaluate ourselves to identify strengths as well as areas requiring development. In addition, we will discuss effective leadership behaviors and why they work. Models and concepts regarding leadership that are put forth in the texts will be discussed along with team and individual dynamics that may affect workplace behavior. Self-reflective writing may also be included in the learning process.

LDST 420: Managing Multi-Cultural Organizations
3 credit hours

The United States has always been referred to as a ‘melting pot’ with people from all cultures residing throughout. In addition to being a capable communicator with different cultures within the U.S., managers must also be able to interact with individuals living in other countries. As the U.S. becomes more and more ethnically diversified the world is becoming smaller through technology, e-commerce, and political interdependence. Even small businesses need skills in multi-cultural communication to understand the complexities of business and culturally specific practices.

LDST 425: Leading Corporate Social Responsibility and Sustainability
3 credit hours

Twenty-first century leaders must be prepared to do more in their organizations than maximize profitability. They must also satisfy expectations that their organizations demonstrate a strong commitment to society in its values on social, environmental and economic goals; protect society from negative company actions or accidents; share the benefits of operation with constituents and become more profitable by "doing well by doing good." In addition, leaders must show conscious efforts to protect natural resources and implement strategies to ensure their sustainability for future generations. In this course, students will gain an understanding of the complex relationship between concern for the environment and the goals of organizations, as well as the philosophy that the most successful organizations are those that "give back" to society. Discussions will center on leadership actions to promote corporate social responsibility (CSR) and sustainability, including consideration of wasted resources, pollution and other environmental impacts of organizations. CSR and sustainability are now global expectations and will likely become even more significant in the future. Leaders who realize this and are prepared to help their organizations meet these challenges are primed for future success.

LDST 450: Ethics and Leadership
3 credit hours

Prerequisite: LDST 300LDST 331, and senior standing. 
Women and men within organizations are compelled to make decisions that in turn affect the organization itself. This course examines ethical questions that directly affect how organizations function, internally and externally, through what they choose to relay and omit to their various audiences. Cases and academic studies will be analyzed that reflect how ethical and unethical communication affected the fortunes of organizations. We will also evaluate our personal ethics through a series of self-evaluation exercises and relate what we are learning to the "real world" through monitoring of current events during the course.

MATH 227: Introduction to Statistics
3 credit hours

Prerequisite: One year of high school algebra. 
A course to acquaint the student with the basic ideas and language of statistics including such topics as descriptive statistics; correlation and regression, basic experimental design, elementary probability, binomial and normal distributions, estimation, and tests of hypotheses and analysis of variance.