The Center for Nonprofit Communication

Springfield Metro CARES Articles

December 2014

'Tis the Season to Receive
Nonprofit leaders understand the importance and potential of the Holiday Season. A study by Charity Navigator showed many organizations raise up to 50 percent of their total contributed income between Thanksgiving and January. According to, online donations to nonprofits increase by 42 percent during November and December compared to other months throughout the remainder of the year.


January 2014

Grounded Goals
January has always been a time for looking back to the past, and more importantly, looking forward to the future. It's a fresh start, a chance to be better. A 2013 report in the Washington Post says at least half of all Americans make a new year's resolution. Their goals typically center on health—losing weight, exercising, and making better life choices...


December 2013

Good Will Toward All Nonprofits
Unless you live in a cave, you are keenly aware that it is here—the holiday season has arrived in full force. This time of year means different things to different people. For some, it's a time of dear traditions. For others, it a sacred religious time, a season of frenzied shopping, a time of joy, or a time of complete anxiety. Beyond the lights, food, and festivities, the season brings an elevated sense of good will. And nonprofit organizations know that feeling of good will often results in some of the biggest and best donations of the entire year...


November 2013

How to Hire an Executive Director
When Anne joined the board of a local nonprofit, she was eager to become active in helping the organization succeed. She was confident her skills as a business owner would be a great asset to this small operation. Six months after joining the board, Anne was shocked when the organization's long-time executive director announced her sudden resignation. The other board members, recognizing Anne's business savvy and passion for the cause, asked her to temporarily take over the organization's day-to-day activities while they searched for a new director...


October 2013

Counting What Counts
Albert Einstein once said, "Not everything that can be counted counts, and not everything that counts can be counted." Einstein may have been right, but even so, funders want to know if their investment of dollars is doing what it is supposed to do. For them, counting really does count. There is a growing pressure on organizations to prove their effectiveness and impact on social and environmental issues. Changes in the economy and funding sources, as well as media reports and public perceptions, have forced nonprofits to re-evaluate their business model...


September 2013

Merge Mania
There was a time, long ago, when it seemed nearly all organizations were thriving. Even nonprofit growth was rapid and sustainable. Then the bottom fell out of the economy. With government funding drastically reduced or eliminated, and as corporate dollars dwindled, nonprofit organizations were forced to re-evaluate their business model. To avoid cuts in services to clients, reductions in staff, or even dissolution, many organizations are now considering a merger. In fact, 12 percent of organizations responding to a recent national survey (McLean & Brouwer) about the effects of the economy in the nonprofit sector said they had restructured or merged with another organization to reduce their budgets...


August 2013

The Habits of Highly Effective Nonprofit Leaders
The "Seven Habits" have been incorporated by organizations around the world, including many Fortune 500 companies. Former President Bill Clinton was strongly influenced by the book and invited Covey to counsel him on how to integrate the book's principles into his presidency. Clinton suggested "Seven Habits" was one of three books every American worker should read to dramatically boost the nation's productivity. In contrast to some management books that emphasize processes, "Seven Habits" focuses on relationships and integrity. While Covey's book presents a framework for personal effectiveness, the concepts easily translate to nonprofit leadership...