The Communications Program at the College of Continuing Professional Studies offers a bachelors of science in public relations. Public relations majors are required to build on the base of a broad liberal arts education and Drury's core requirements with a series of professional courses designed to reflect the state of the art in the industry. Advertising/Public Relations practitioners must be versed in all diverse communication specialties. Majors are therefore advised to take appropriate coursework in other fields, and related studies in other departments.
The advertising/public relations major was designed with the realization that technology, as well as societal and economic conditions, will cause the industry to evolve and career opportunities to change. For this reason, all advertising/public relations courses attempt to emphasize disciplined, analytical thinking and a reflective attitude toward industry practice. Account manager, copywriter, event planner, media relations, and corporate public affairs are a few of the career opportunities in advertising/public relations.