Advertising majors are required to build on the base of a broad liberal arts education, and Drury’s core requirements with a series of professional courses designed to reflect the state of art in the industry.

The major has been designed with the realization that technology, as well as societal and economic conditions, will cause the industry to evolve and  career opportunities to change. 

For this reason, all advertising courses attempt to emphasize disciplined, analytical thinking and a reflective attitude toward industry practice. Account representative, copywriter, media planner, art director and media representative are a few of the career opportunities for advertising majors. When an advertising major graduates, they should know the following:

• the institutions of advertising, their history and how they relate to each other
• how advertising is coordinated with marketing and other aspects of a company’s  or organization’s activities
• management of the advertising function and personnel in agencies and client organizations
• a wide-range of alternatives for delivering advertising messages and how to use those delivery vehicles
• the conceptual basis for crafting advertising messages
• how advertising is regulated
• ethical principles for advertising practices
• research methodologies appropriate to guiding advertising strategy and evaluating its results
• an appreciation for the diversity of markets and audiences for whom advertisers create campaigns and messages
• critical thinking, written, oral and visual communication and presentation skills
• the ability to work with others to solve problems creatively

Related Links:
Advertising Major Curriculum