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Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Marketing plays an important role in society by making sure products and services are available in the form and price that is acceptable to consumers. Marketing is also important to business since marketing directly contributes to achieve business objectives of growth and profits.
Marketing courses are designed to both ground students in the current theories and give them active practice in applying the concepts.
All Marketing majors gain valuable first-hand experience often working with clients as they design marketing campaigns in many of the marketing classes.
This integration of theory and practice prepares students for the career opportunities ahead and provides them with an engaging experience as they work closely with marketing faculty.
Typical Careers for Marketing Majors
More than 30% of the entire civilian workforce performs marketing activities. Marketing offers great career opportunities in such areas as professional selling, marketing research, advertising, retail buying, distribution management, product management, product development and wholesaling. More CEOs such as Lee Iacocca (Chrysler) and John Akers (IBM) come from sales and marketing backgrounds than from any other field.
As the global marketplace becomes more challenging, companies all over the world and of all sizes have to become better marketers. Thus marketing jobs are plentiful and offer the opportunity to earn a rewarding income.
Where our students go
Drury University marketing graduates have begun their careers at companies such as Clorox, Shoppers Advantage, Edward Jones International, Prime Trucking, Farmers Insurance, and Cerner International. Some marketing graduates decide to pursue graduate studies at top schools such as Washington University, University of West Virginia, St. Louis University, and University of South Carolina.