To mitigate the 'Sophomore Slump'.
The sophomore slump is when a college student's first year "high" wears out. Sophomores may begin to feel a loss of momentum, disengaged, anxious, increased pressure from parents, and increased academic pressure.
To increase academic success.
This will include help with advising and course selection for second year students. Help will also be available for declaring or changing a major, and even finding internships!
To increase student satisfaction and retention.
Let's face it: if the students aren't happy, the university is not doing its job. We want to help students, and we want to see students happier.