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Office: (417) 873-7228
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Drury University to offer certification in social media

For Immediate Release: November 10

Media Contact:
Dr. Curt Gilstrap
Director, Master of Arts in Communication
Office: (417) 873-4068
E-mail: cgilstrap01@drury.edu

SPRINGFIELD, Mo., Nov. 10, 2009 — Social media. It’s a buzzword for new technologies that are used by everyone from professional communicators to casual users. While millions around the world commonly use Facebook and Twitter, that doesn’t mean all users understand how to employ social media most effectively.

Beginning in June 2010, Drury’s Department of Communication will offer the only Social Media Certification at any higher education institution in the four-state region. The intense, two-week certification provides a “hands on” workshop covering marketing, media management, entrepreneurship and culture. In addition, students will undergo a personalized “boot camp” in specific social media and cutting edge technologies.

“Almost any practitioner in almost any profession should seek to understand how customers, businesses and various stakeholders behave with social media. Drury's Social Media Certification Program provides the skills for this endeavor through research, seminars, hands-on experiences, and a portfolio for every attendee,” says Dr. Curt Gilstrap, Director of Drury’s Master of Arts in Communication.

Several Ph.D. faculty members, representing the fields of marketing, media and information technology, teach the course. Students who successfully complete Drury's Social Media Certification program will understand how to design and pilot social media campaigns. The course goes beyond technology skills development it also provides development by providing students with media use management skills and giving them the ability to adapt to the changing landscape of integrated media.

Drury’s Social Media Certification is open to anyone with a bachelor’s degree. At $1,800, the course is half the cost of similar programs around the country. There is a discount for Drury graduates and graduate students. The course counts for three credit hours toward Drury’s Master of Arts in Communication.

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