About the CCPS Advertising/Public Relations Program

The Communications Program at the College of Continuing Professional Studies offers a bachelors of science in public relations. Public relations majors are required to build on the base of a broad liberal arts education and Drury's core requirements with a series of professional courses designed to reflect the state of the art in the industry. Advertising/Public Relations practitioners must be versed in all diverse communication specialties. Majors are therefore advised to take appropriate coursework in other fields, and related studies in other departments.

The advertising/public relations major was designed with the realization that technology, as well as societal and economic conditions, will cause the industry to evolve and career opportunities to change. For this reason, all advertising/public relations courses attempt to emphasize disciplined, analytical thinking and a reflective attitude toward industry practice. Account manager, copywriter, event planner, media relations, and corporate public affairs are a few of the career opportunities in advertising/public relations.

Advertising/Public Relations Major Curriculum

In addition to the general education requirements, the Advertising/Public Relations major requires 42 hours of coursework in the following distribution:

Required Courses (42 hours):
COMM 211: The Art of Human Communication
COMM 215: Foundations of Communication
COMM 221: Media Writing
COMM 231: Principles of Advertising and Public Relations
COMM 285: Communication and Ethics
COMM 332 Intercultural Communication
COMM 340: Advertising and Public Relations Research and Strategy
COMM 351: Persuasive Communication
COMM 353: Mass Media and Society
COMM 387: Organizational Communication
COMM 421: Strategic Media
COMM 433: Strategic Writing for Advertising and Public Relations
COMM 441: Advertising/ PR Campaigns
COMM 489: Professional Seminar

Students must take the following courses as part of general education requirements:
PLSC 101: Government and Politics in the U.S. (3 hours)
PSYC 200: Research/Methods (3 hours)