Level 200 Courses :
COMM 202: Oral Interpretation I
COMM 207: Expository Writing: Art of the Essay
COMM 210: Graphic Design I
COMM 211: The Art of Human Communication
COMM 215: Foundations of Communication
COMM 220: Business Communication and Writing
COMM 221: Media Writing
COMM 229: Business and Professional Presentations
COMM 231: Principles of Advertising and Public Relations
COMM 235: The history of Film
COMM 237: Music and Politics
COMM 238: Social history of Comic Books
COMM 266: Creative Writing I – Fiction
COMM 267: Creative Writing I – Poetry
COMM 268: Creative Writing I – Nonfiction
COMM 285: Communication and Ethics
Level 300 Courses:
COMM 310: Graphic Design II
COMM 332: Intercultural Communication
COMM 340: Advertising and Public Relations Research and Strategy
COMM 342: Interpersonal Communication Theory
COMM 351: Principles of Persuasion and Influence
COMM 353: Mass Media and Society
COMM 361: History and Theory of Graphic Communication
COMM 387: Organizational Communication.
Level 400 Courses:
COMM 421: Strategic Media
COMM 422: Argumentation and Advocacy
COMM 433: Strategic Writing for Advertising and Public Relations
COMM 441 Advertising/PR Campaigns
COMM 442 Rhetorical Criticism
COMM 489: Professional Seminar
COMM 111 Communication with the Deaf (Signing). 3 hours.
Course will deal with basic instruction of fingerspelling and American Sign Language (Ameslan) to allow students to communicate expressively and receptively with the deaf.
COMM 112 American Sign Language II. 3 hours.
A continuation of COMM 111 for the purpose of learning and maintaining the skills needed for expressive and receptive communication through the use of sign language.
COMM 202 Oral Interpretation I. 3 hours.
Oral interpretation is the emotive performance of the printed page. Through in-class projects, this class explores the tenets of recitation and dramatic delivery as well as the assessment of literary aesthetics and performative form. The evaluation of interpretive personae and historical merit also are explored. Same as THTR 202.
COMM 207 Expository Writing: Art of the Essay. 3 hours.
Expository Writing provides students with valuable opportunities to write in a wide variety of modes of nonfiction, including narrative essays, film and book reviews, cultural analyses, and journalistic essays. Students read and discuss published nonfiction and participate in workshops where they respond to one another's writing in small groups. The workshop format enables students to respond to issues of form, purpose, voice and audience. Same as ENGL 207.
COMM 210 Graphic Design I. 3 hours.
This course is the first part of a two-semester course in which an understanding of the creative and communication possibilities of typography, both headline and text, and its integration with images will be explored. This course is designed to give a practical graphic design experience to the student wishing to pursue a career in graphic design or advertising. Through lectures, demonstrations and discussions, a basic understanding of layout, design and computer applications will be taught. Same as ARTZ 210.
COMM 211 The Art of Human Communication. 3 hours.
Principles and practice of effective oral communication. This course focuses on researching, composing, and delivering formal and informal speeches and presentations. Topics include ethics and public speaking, listening, research, analyzing and adapting to audiences, message construction, outlining, delivery of messages, effective use of visual aids, and critically evaluating public address. The course emphasizes informative and persuasive speaking. Designed for students whoseek to improve speaking and critical thinking skills.
COMM 215 Foundations of Communication. 3 hours.
Introduction to the fundamental questions, methods and theories that define the communication discipline and professions in public relations and advertising, integrated media and speech communication. Students also will survey approaches to the study of interpersonal relationships, group dynamics, public discourse, mass media and cultural criticism as well as the history and development of the communication field. This broad introduction will help students make informed decisions about the focus and trajectory of their study and career.
COMM 220 Business Communication and Writing. 3 hours.
Topics considered in this course include basic principles of effective oral and written communication, a brief survey of standard English grammar and usage, and the forms and styles of business correspondence. Same as ENGL 220.
COMM 221 Media Writing. 3 hours.
Principles and practices of writing for print and broadcast journalism, public relations and advertising, with techniques for gathering material upon which to base such writing.
COMM 229 Business and Professional Presentations. 3 hours.
Designed to familiarize students with communication skills in a variety of organizational, business and professional settings. Practice in planning and doing oral presentations effectively.
COMM 231 Principles of Advertising and Public relations. 3 hours.
Introduction to the fundamental principles of message development in integrated marketing communication campaigns. Students will learn to analyze brand messages as well as articulate the role of media buying, creative strategy, promotional techniques and community relations in campaign design. This is a foundational course for students considering majors in advertising and/or public relations.
COMM 235 The History of Film. 3 hours.
A survey of major international and American film accomplishments beginning with Griffith and Chaplin and continuing through contemporary directors such as Bergman, Fellini and Allen. Some attention will be given to film technique, theory and analysis. Same as ENGL 235, THTR 235.
COMM 238 Social History of Comic Books. 3 hours.
Seminar-style course based on weekly reading and written assignments. Provides an overview of the intersection of comic books with American popular culture and history. A research component (consisting of researching for books, magazine/journal articles and newspaper articles) also is integrated into the course, thereby providing an added dimension. An annotated bibliography also is required and prior approval of bibliography topic is necessary.
COMM 267 Creative Writing I – Poetry .3 hours.
Prerequisite: COMM 150. Students learn techniques for and practice in writing poetry. Same as ENGL 267.
COMM 268 Creative Writing I – Nonfiction. 3 hours.
Prerequisite: COMM 150. Students learn techniques for and practice writing nonfiction. Same as ENGL 268.
COMM 285 Communication and Ethics. 3hours.
Introduction to ethics in communication studies. Students examine conceptual perspectives for understanding and evaluating communication ethics in interpersonal relationships, small groups, organizations and intercultural contexts. This course is designed to stimulate the moral imagination, reveal ethical issues inherent in communication, and provide resources for making and defending choices on ethical grounds.
COMM 310 Graphic Design II. 3 hours.
Prerequisite: COMM 210. This course is the second half of the two-semester sequence in which knowledge and skills of typography and communication of the written word are blended into the creation of personalized design projects reflecting a realistic approach to contemporary graphic design. Through lectures, demonstrations and discussions, an advanced understanding of computer applications, layout and design will be taught. Same as ARTZ 310.
COMM 332 Intercultural Communication. 3 hours.
A survey of critical and qualitative inquiry into intercultural communication. This course provides an introduction to the tenets of intercultural research as well as in-depth analysis of intercultural communication competency andcultural criticism. Topics include introductory readings in ethnography, social anthropology and communication studies, and numerous case studies across various cultures. Theories include nonverbal communication analysis and facework across cultures. Diversity issues and identity politics are explored.
COMM 340 Advertising and Public Relations Research and Strategy. 3 hours.
Prerequisites: COMM 215, COMM 221, and COMM 231. Focuses on strategic thinking and research skills in the development of advertising and public relations messages and campaigns. Students will learn how to gather and interpret primary research that supports an understanding of audience attitudes, behaviors, knowledge, and media consumption habits. Students will draw on research and theory to develop integrated communication proposals that solve the needs of business and/or non-profit organizations.
COMM 342 Interpersonal Communication Theory. 3 hours.
Prerequisite: COMM 215. Interpersonal communication is the process of interacting with someone on a one-to-one basis. This class will provide a survey of theories and research that define the field of interpersonal communication. This course provides an in-depth examination of concepts and models related to interpersonal communication within specific relationships and contexts.
COMM 351 Principles of Persuasion and Influence. 3 hours.
Prerequisites: COMM 211, COMM 215, or permission. A study of the persuasive process in contemporary culture. Students study basic theories of persuasion and public speaking in an effort to become responsible consumers and creators of public persuasion. Practical applications are made by presenting persuasive speeches and critical projects.
COMM 353 Mass Media and Society. 3 hours.
The history and current status of mass media in America, including newspapers, magazines, books, motion pictures, the recording industry, radio and television and media effects upon society.
COMM 361 History and Theory of Graphic Communication. 3 hours.
This course will offer the student the opportunity to explore the psychological and sociological aspects of advertising and visual communication, providing an historical and theoretical context for studio graphic design offerings. Same as ARTH 361.
COMM 387 Organizational Communication. 3 hours.
Prerequisite: COMM 215. Analysis of how organizations are produced and affected by communication. This course provides an indepth examination and application of theories, contemporary perspectives, and research in fields of organizational communication. Topics include organizational structures, culture, socialization, decision making, diversity, stress, burnout, technology processes, and leadership.
COMM 421 Strategic Media. 3 hours.
Prerequisites: COMM 215, COMM 221, COMM 231. Introduction to the business side of marketing communications. Students learn about the role of media strategy and decision making from the more traditional practice of media planning to the cutting-edge world of interactive. Career opportunities also will be identified.
COMM 422 Argumentation and Advocacy. 3 hours.
Prerequisite: COMM 211. The First Amendment coupled with our marketplace of ideas mentally requires that competent communicators get and practice critical-thinking skills. Argumentation and Advocacy explores these skills in tandem with the public discourse vehicle. Students are required to examine and deploy various approaches in making and evaluating arguments in a public setting. Theories explored include transmission models of communication, Stephen Toulmin's model of argumentation and critical theory as it is applied to communication studies and the professions.
COMM 433 Strategic Writing for Advertising and Public Relations. 3 hours.
Prerequisites: COMM 215, COMM 221, COMM 231. A writingintensive course where students learn to produce highly targeted messages for key publics including media representatives, customers, donors, and other organization stakeholders. Student will develop skills in information gathering, editing, critical thinking and audience analysis through the production of advertising copy, news releases, direct mail packages, public service announcements, and other strategic communication tools.
COMM 441 Advertising/PR Campaigns. 3 hours.
Prerequisites: COMM 341, COMM 354, COMM 421, and COMM 431. "Campaigns" is the culminating professional experience for advertising and public relations majors. Using a case study created by a real-world client, the course gives students the opportunity to integrate previously acquired knowledge and skills in thearea of integrated marketing communications. Student teams model an agency setting to develop a comprehensive campaign plan to be presented both orally and in plans book form.
COMM 442 Rhetorical Criticism. 3 hours.
Recommended prerequisites: COMM 215, COMM 351.The culminating experience for speech communication majors. Rhetorical Criticism is a writingintensive course that teaches students how to critically analyze and evaluate public discourse. Attention is given to the logical, aesthetic and political components of public discourse designed to influence belief, affect social change and craft cultural identities. Topics include the scope and function of rhetoric in contemporary culture, various approaches to rhetorical criticism, and contexts for criticism including politics, religion and social movements. Same as PLSC 442.