ACCT 209: Principles of Accounting
ARCH 152: History of Art and Architecture II
ARTH 350: Modern Art
ARTH 362: History of Museums and Collecting
ARTZ 450: Arts Criticism
CISQ 170: Computer Applications & Tools
COMM 231: Principles of Advertising and Public Relations
COMM 431: Public Relations Writing
ENGL 343: History of Theatre: Realism to Contemporary
MGMT 301: Leadership & Organizations
MGMT 319: Business Law I
MGMT 476: Nonprofit Organizations
MKTG 337: Marketing
MUSC 115: Introduction to Western Music
MUSC 284: Audience Connection
MUSC 322: History of Music II
THTR 135: Theatre: The Living Art
Internship

Introduces the student to the role of accounting in a global society. Principles and concepts of financial accounting. Analysis of accounting statements. Accounting cycles and procedures: receivables, inventories and fixed assets.

ARCH 152: History of Art and Architecture II. 3 hours.

An analytical survey of western traditions in art and architecture from the Renaissance to the present, including such periods and styles as Baroque, Neoclassical, Romanticism, Modern, and Contemporary. Analysis of these traditions develops an awareness of non-western traditions. Same as ARTH 152 (Meets Artifacts of Western Culture).

ARTH 350: Modern Art. 3 hours.

An in-depth examination of art from the Romantic period (circa 1800) to the emergence of the Modern Period (1850) and through the twentieth century to 27 June 1969 (Meets Artifacts of Western Culture).

ARTH 362: History of Museums and Collecting. 3 hours.

An examination of the history of museums as institutions that collect and preserve works of art and other cultural artifacts. The course emphasizes the ways in which museums and collectors influence how art is made, presented and received.

ARTZ 450: Arts Criticism. 3 hours.

Designed to help students develop criteria for judging the quality of works of art, music and theatre and to match them with potential audiences. Coursework includes readings in arts criticism as well as critiquing current art events. Examples of projects include box officemanagement and public relations and shadowing program planners, stage managers, and gallery curators. Same as MUSC 450, THTR 450.

CISQ 170: Computer Applications & Tools. 0 hours.

Students completing a major in accounting, computer information systems, economics, finance, management or marketing, or a minor in business administration, are expected to possess computer efficiency in critical business productivity tools (word processing, spreadsheet, and presentation). Competency will be assessed through the administration of a proficiency exam. Offered for satisfactory/unsatisfactory credit only.

COMM 231: Principles of Advertising and Public Relations. 3 hours.

Introduction to the fundamental principles of message development in integrated marketing communication campaigns. Students will learn to analyze brand messages as well as articulate the role of media buying, creative strategy, promotional techniques and community relations in campaign design. This is a foundational course for students considering majors in advertising and/or public relations.

COMM 431: Public Relations Writing. 3 hours.

A writing-intensive course where students learn to produce various PR tools to achieve an organization’s communication goals. Tools for media relations are emphasized including news releases, pitch letters and media kits. Students will develop skills in information gathering, editing, critical thinking, and audience analysis. Prerequisites: COMM 215, COMM 221, COMM 231.

ENGL 343: History of Theatre: Realism to Contemporary. 3 hours.

A study of the development of western theatre from 1870 to the present. Emphasis is placed on the literature, architecture and development of production styles in modern theatre. Same as THTR 343. (Meets Artifacts of Western Culture)

MGMT 301: Leadership & Organizations. 3 hours.

Introduction to management of organizations, including strategy, leadership and organizational design. Team projects in management research and critical analysis. Note: It is recommended that arts administration majors take ACCT 210 prior to registering for this class. Prerequisite: ACCT 210 or ACCT 312; and admission to Breech School of Business.

MGMT 319: Business Law I. 3 hours.

Prerequisite: Admission to the Breech School of Business. This course explores ethical and legal issues in business beginning with the legal system and forms of dispute resolution and covering the procedural and substantiave areas of constitutional law, business crimes, torts/products liability, contracts and sales. Contemporary legal and ethical issues in business are discussed.

MGMT 476: Nonprofit Organizations. 3 hours.

This course is designed to support the Arts Administration major, but is an appropriate elective for several majors, such as Business Administration and Public Relations. The focus of the course is on the development and ongoing operation of nonprofit organizations, particularly those involved in the arts. Incorporation, taxation, financial reporting, marketing, donor database management, contracting and personnel issues are examples of topics covered. Prerequisite: Admission to Breech School of Business.

MKTG 337: Marketing. 3 hours.

Introduction to effective marketing concepts, strategies, and practices. An analytical approach to recognition of alternative strategic paradigms and their effect on a firm’s marketing. Ethical and social responsibilities of effective domestic and global marketing. Individual and team projects with operating sponsors. Note: It is recommended that arts administration majors take ECON 201 prior to registering for MKTG 337. Prerequisite: Admission to Breech School of Business.

MUSC 115: Introduction to Western Music. 3 hours.

An introductory course in the music of our western culture for non-music majors. Learning how to listen to music and acquiring a basic knowledge of the musician’s technique and vocabulary. Offered each semester. (Meets Artifacts of Western Culture)


MUSC 284: Audience Connection. 2 hours.