Marketing Major

Students pursuing the bachelor of business administration degree (BBA) with a major in marketing are required to complete the following course requirements:

CORE Requirements
39-43 hours*
BBA Tool Courses
25 hours
BBA Core Courses
21 hours
Marketing Major Courses
16 hours
Electives
19-23 hours
Total BBA hours:
120-128 hours

*Drury CORE hours have been reduced from 45-59 to 39-43 as credit hours (6-7) are included in the BBA Tool Courses hours.

BBA Tool Courses:
All students pursuing a BBA degree with a major in marketing are required to complete the following tool courses:
ACCT 209: Principles of Accounting
ACCT 210: Financial Statement and Decision Analysis
CISQ 170: Computer Proficiency Exam
CISQ 250: Management Information Systems
ECON 201: Basic Economic Theory
MATH 227: Introduction to Statistics
MGMT 103: Business Foundations
MGMT 204: Organizational Behavior
MGMT 228: Analytical Methods

BBA Core Courses:
All students pursuing a BBA degree with a major in marketing are required to complete the following core courses:
FINC 331: Corporate Finance
MGMT 205-208: Study Abroad
MGMT 301: Leadership and Organizations
MGMT 321: Legal Environment of Business
MGMT 424: Business Simulation Workshop
MGMT 446: Strategic Management
MGMT 480: Professional Business Experience (Internship)
MKTG 337: Marketing

Marketing Major Courses:
Students earning a BBA degree with a major in marketing also must complete the following courses for the major:
ECON 311: Price Theory
MKTG 348: Marketing Research

Choose three of the following:
MKTG 338: Professional Selling and Presentation
MKTG 339: Principles of Advertising
OR
COMM 340: Advertising and Public Relations Research and Strategy
MKTG 341: Product Development and Brand Strategy
MKTG 344: Consumer Behavior
MKTG 345 Marketing Channels

The faculty of the Breech School reserves the right to modify the above program and degree requirements at any time.