The Office of Marketing & Communications welcomes the opportunity to help you write and edit text, and to assist with layout and design of printed materials. As we work together, our appearance to the outside world becomes more consistent and Drury's message becomes stronger.
|Academic Degrees||The Internet|
Please note these important policies:
1. All official mailings and publications which will be seen by audiences off campus must include the Drury University logo.
2. All publications carrying the Drury University logo must be approved by the Office of Marketing & Communications.
Approved copies of the logo and guidelines for its use are available on the Logo page. The logo is protected by copyright. Please call the Office of Marketing & Communications at 873-7228 or email firstname.lastname@example.org for assistance.
This guide outlines the established Drury style for spelling, punctuation, capitalization and the like. This is a technical guide; we have no desire to control syntax, vocabulary or the other factors that create an author's voice. In areas where we have particular expertise, such as news releases, we do offer some ideas to make items more effective.
This is a guide for printed materials: brochures, posters, programs, catalogs, etc. If you are working on something that will appear online, please consult the Web Style Guide in addition to this guide.
The standard fonts for Drury letters, brochures and other publications are:
The first two are serifed fonts, suitable for use in the body of a text.
Drury style is based on current editions of:
The AP guide is most relevant when writing for a newspaper or magazine; the Chicago Manual is a more thorough reference to answer detailed questions.
To promote good writing habits, we turn to:
On Writing Well, William Zinsser
The Elements of Style, Strunk & White
The Elements of Grammar, Margaret Shertzer
Continue reading for examples and areas where Drury style diverges from the above references.
Where possible, spell out the degree:
bachelor of arts
Otherwise, use standard abbreviations, as listed in the Chicago Manual of Style, 14th edition, section 14.11. Here are the most common ones:
The Chicago Manual does not list all degrees; here are other accepted abbreviations that conform with Drury style:
Note there are no spaces after the periods in these abbreviations.
Remember not to use both a courtesy title and a degree:
Right: Mark Wood, Ph.D.
Wrong: Dr. Regina Waters, Ph.D.
Do not capitalize names of departments, unless the name includes a proper noun:
department of biology
department of English
department of languages
Capitalize names of administrative offices and centers:
Office of the President
Do not capitalize titles, unless they directly precede the name:
Professor Ted Vaggalis
Kelley Still, assistant professor of accounting
Charles Taylor, Ph.D., vice president for academic affairs and dean of the college
Capitalize compass directions when part of a proper noun or address, or when used to refer to a universally recognized region. Otherwise do not capitalize:
Drury's southern boundary is defined by East Chestnut Expressway.
The South includes Arkansas, but Missouri is in the Midwest.
Springfield is the commercial center of southwest Missouri.
Use the Associated Press abbreviations for states, not postal abbreviations, unless you are addressing an envelope:
Mo. not MO
Okla. not OK
N.Y. not NY
The months of September through February may be abbreviated. Other months should not be, nor should days of the week.
Abbreviate street (St.), avenue (Ave.), boulevard (Blvd.) and road (Rd.) when used in a street address; otherwise do not abbreviate. Likewise for compass directions. Do not abbreviate less common thoroughfare names like alley or court:
900 N. Benton Ave.
I live on South Campbell Avenue.
My friend Bill lives on Tintern Alley.
Spell out numbers below 10; otherwise use numerals:
There are five empty chairs.
There are 12 tables.
Always spell out "percent" within text. Fractions also should be spelled out. Hyphenate them when used as adjectives, but not when used as nouns:
The book is three-fourths completed.
Nearly one quarter of the students are studying abroad.
Titles may be abbreviated:
Do not use a comma before the "and" or "or" in a series:
Architecture students complete courses in art history, graphics and structures.
The exception: when omitting the comma would cause confusion:
Wrong: I dedicate this book to my parents, Albert Einstein and God.
Right: I dedicate this book to my parents, Albert Einstein, and God.
AP style calls for periods in "a.m." and "p.m." Also note the lowercase letters. Times are written without ":00," for example:
Convocation is Thursday at 11 a.m.
My class begins at 5:20 p.m.
Do not use a comma between month and year or season and year:
The Trustee Science Center was dedicated in October 2002.
Use a comma to separate a city and state, but not after a state name:
New York, N.Y. is a wonderful town.
Apostrophes are used to indicate possession and contraction, not the plural:
It's a great day for a drive, but Judy's car lost its wheels.
Do not underline titles, book or otherwise. We follow the Chicago Manual of Style on this matter, italicizing the titles of books, plays, magazines, newspapers, journals and films. Titles of articles, songs, movements within a larger musical work and poems within a larger collection are quoted:
The Magic Flute
Jaws was panned by the New York Times
Did you read "Rethinking Death" in this week's US News & World Report?
The "Dies Irae" of Verdi's Requiem was performed magnificently.
"Down the Rabbit Hole" is the first chapter of Through the Looking-Glass.
My favorite song in The Lion King is "Hakuna Matata."
Television shows are an odd case: italicize the title of a running series, but quote all other mentions, including titles of episodes or single-showing broadcasts:
The worst episode ever of The Simpsons is "Worst Episode Ever."
"Thriller" has some great dancing, but Michael Jackson gives me the creeps.
The rapid growth and changing nature of technology make it hard to develop a consistent style. Many of these issues are addressed in the AP style guide. For the moment, here is how Drury style treats some common words. Note capitalization in particular.
online (not on-line or on line)
home page (not homepage)
For guidance in writing effective online materials, consult the Web Style Guide.
Call the Office of Marketing & Communications at 873-7228 or stop by the Design Studio in the basement of Burnham Hall.