Picture a high school student wandering among the booths in a bustling hotel ballroom. Clutching stacks of brochures to her chest, she moves through the circulating crowd of her peers, recognizing a familiar look of excitement and apprehension. With a mind full of expectation and a résumé full of exceptional academic work, she finds herself with dozens-maybe hundreds-of prospects before her. So what makes her pause at a booth marked "Drury University," and what makes Drury stay in her mind long after the college fair has ended? Enter The Cause | Effect Project: Drury's new admissions marketing plan that invites students to experience Drury and empowers them to join our community.

Because statistics are convincing and slogans can be powerful, but the thing that will ultimately stir this student to action is her cause. She already may be an activist in her own right, fighting for the underprivileged in her community or standing up for an issue in her high school. She may not see herself as an activist at all, but she no doubt has a cause (a dream, a goal, an idea) in mind that makes her want to change the world.

Though the message might be new, the spirit of The Cause | Effect Project is already in action all over campus. Read on to discover just a few ways that Drury helps students discover, explore, create and impact a variety of causes on campus and off.


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You could receive a print of the inside cover art by alumnus Rogan Howitt '07.