He sends an email to a friend suggesting they meet at the movies to catch the latest feature flick. The e-phone's mailer scans the outgoing text, picks up the film's keyword, and sends back a coupon for free Coke with purchase of a super-size popcorn. The cinema emails him to say he can reserve his tickets (paid for electronically). By accepting the push advertising, no ticket is necessary--just show the e-coupon to the usher.
Used by permission. Copyright © 2001, MULTI-VISION PUBLISHING INC.
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