Sun-Young Park, Ph.D.

Assistant Professor of Communication
Office: Shewmaker Communication Center, Room 138
Phone: (417) 873-6317
E-mail: spark013@drury.edu

Dr. Sun-Young Park teaches undergraduate and graduate courses including principles, research and strategy, and campaigns in advertising and public relations, and integrated marketing communications. Before joining academia, she worked as an account executive at a major advertising agency, such as Diamond Ogilvy Group and Innocean Worldwide, an in-house advertising agency of Hyundai Kia Automotive Group. Dr. Park is the faculty co-advisor to AD/PR Club, Drury’s student chapter of the American Advertising Federation, and Ad Team.

Her scholarly interests involve issue advertising and social marketing, health communications and promotion in a mass and new media context, and celebrity endorsement.  Her recent research has focused on the effects of advertising message associated with the individual-environmental dynamics in the context of anti-high-risk drinking campaigns.  She has published articles in Health Marketing Quarterly, Journal of Health and Mass Communication, Health Information and Libraries Journal, and Social Science Review.  She has presented multiple papers at the American Academy of Advertising (AAA), the Association of Education in Journalism and Mass Communication (AEJMC), and the National Communication Association (NCA), and has won best paper awards for some of her work.  She is a member of the AAA, AEJMC, and Korean American Communication Association.

Education:
B.A., French Culture, American Culture, & Mass Communications, Sagang University, Seoul, Korea, 2004
M.A., Advertising, University of Texas at Austin, 2008
Ph.D., Mass Communication, University of Florida, 2012

Drury University faculty member since 2012
Assistant Professor since 2012

Representative Publications:

Park, S., & Cho, M. (forthcoming). Celebrity endorsement for nonprofit organizations: The role of celebrity motive attribution and spontaneous judgment of celebrity–cause incongruence. Journal of Promotion Management.

Park, S. (2012). The effects of message framing and risk perceptions for HPV vaccine campaigns: Focus on the role of regulatory fit. Health Marketing Quarterly, 29(4), 283-302.

Park, S., & Treise, D. (forthcoming). Got vaccine? A framing analysis of the newspaper
coverage of a measles outbreak. Journal of Health and Mass Communication.

Kim, H., Park, S., & Ingrid, L. B. (2011). Online health information search and evaluation: Observations and in-depth interviews with college students and maternal health experts. Health Information and Libraries Journal, 28(3), 188-199.

Yim, M. Y, & Park, S. (2010). Consumer-behavior research in major advertising and marketing journals: 1997 through 2006. Social Science Review, 22(2),251-282. 

Awards:

  • American Academy of Advertising Dissertation Competition Award ($2,000), 2012
  • Outstanding Academic Achievement, Annual International Student Awards, University of Florida, 2011