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FAQs

What is the purpose of having a brand guide?

Without any type of rhythm, pattern or consistency, it’s hard to know what to expect from something. Having a brand guide to draw clear and concise imagery of what Drury represents helps solidify the message of who we are and where we stand. Allowing alternative viewpoints and styles changes perception and narrative.

Can I use the shield part of the logo without the "Drury University" text?

No, because even though it is a strong symbol to those who know Drury, it may not be so apparent to others. If you wish to use a logo that is primarily the crest, please use the vertical option.

I would like help writing content, who do I ask for assistance?

If you have read through the Text and Tone section of this guide and are still unsure, please contact University Editor Emily Letterman at eletterman@drury.edu.

How can I make something that will stand out?

If you are looking to make an impression with your design, you may use the elements suggested in this guide to create many compositions that will call attention. However, everything that falls within the Drury brand must feel as if it is an extension of the whole.

Where can I get approved versions of our branding guidelines?

You can download any of the resources and templates mentioned in this guide by visiting our brand toolkit.

What do PMS, CMYK, RGB and HEX mean?

These are abbreviations for different color systems: Pantone Matching System; cyan, magenta, yellow and black; red, green and blue; and hexidecimal color.

Can I use the athletic logo even though my group is not an athletic organization?

No, because the unsanctioned use of this logo for groups could weaken the logo and confuse those outside of the Drury community. If you wish to use the Drury Athletics logo for any other reason please contact ebeach@drury.edu

Should I discard or replace materials with former logos?

If content or information needs updating, yes, you should discard the materials. If you would like something updated, the Marketing & Communications team can help design the replacement.

Can I make the logo into a watermark in the background of my design?

No, as previously mentioned in the logo section of this guide, any alternate application of the Drury logo would deviate from the brand.

How do I order new business cards and stationery?

New business cards and stationery can be ordered here.