College of Continuing Professional Studies

CCPS Marketing Course Descriptions

MKTG 337 Marketing. 3 hours.

Prerequisite: Admission to Breech School of Business.
Introduction to effective marketing concepts, strategies and practices. An analytical approach to recognition of alternative strategic paradigms and their effect on a firm’s marketing. Ethical and social responsibilities of effective domestic and global marketing. Individual and team projects with operating sponsors.

MKTG 290, 390, 490 Selected Topics. 1-3 hours.

MKTG 291, 292, 391, 392, 491, 492 Research.

MKTG 397, 398, 497, 498 Internship.

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