College of Continuing Professional Studies

About the CCPS Advertising/Public Relations Program

The Communications Program at the College of Continuing Professional Studies offers a bachelors of science advertising/public relations. The major was designed with the realization that technology, as well as societal and economic conditions, will cause the industry to evolve and career opportunities to change. For this reason, all advertising/public relations courses attempt to emphasize disciplined, analytical thinking and a reflective attitude toward industry practice. Account manager, copywriter, event planner, media relations, and corporate public affairs are a few of the career opportunities in advertising/public relations.

The advertising/public relations major requires 42 hours of coursework in the following distribution:

COMM 211: Presentational Speaking
COMM 215: Foundations of Comm. Theory 
COMM 221: Multimedia Writing 
COMM 231: Principles of Advertising and Public Relations 
COMM 285: Communication and Ethics
COMM 332: Intercultural Communication
COMM 340: Advertising and Public Relations Research and Strategy
COMM 351: Principles of Persuasion and Influence
COMM 353: Mass Media and Society
COMM 387: Organizational Communication
COMM 421: Strategic Media
COMM 433: Strategic Writing for Advertising and Public Relations
COMM 441: Advertising/PR Campaigns
COMM 489: Professional Seminar

General Education Courses

Students must take the following courses as part of general education requirements:

ENGL 207: Expository Writing
PLSC 101: Government and Politics in the U.S.
BSCI 200: Research Methods for the Behavioral Sciences

Choose one of the following:

GSTU 101: Introduction to Computers and Software
GSTU 210: Desktop Applications for PCs
GSTU 211: Desktop Applications for Macs