Marketing Course of Study

Students pursuing the bachelor of business administration degree (BBA) with a major in marketing are required to complete the following course requirements:

CORE Requirements
39-43 hours*
BBA Tool Courses
25 hours
BBA Core Courses
21 hours
Marketing Major Courses
16 hours
Electives
19-23 hours
Total BBA hours:
124-128 hours

*Drury CORE hours have been reduced from 45-59 to 39-43 as credit hours (6-7) are included in the BBA Tool Courses hours.


BBA Tool Courses:
All students pursuing a BBA degree with a major in marketing are required to complete the following tool courses:

ACCT 209: Principles of Accounting
3 credit hours

Introduces the student to the role of accounting in a global society. Principles and concepts of financial accounting. Analysis of accounting statements, and accounting cycles and procedures: receivables, inventories and fixed assets.

ACCT 210: Accounting for Management
3 credit hours

Prerequisite:  ACCT 209, MGMT 170.
This course provides an introduction to concepts essential to managerial decision?making as well as the tools and techniques of financial statement analysis with an emphasis on the use of financial statements for external and internal decision?making. Among the topics covered are profitability and ratio analysis, cash flows analysis, present value, inventory costing, cost?volume?profit analysis, variance calculation, and budgeting. The course emphasizes a user rather than a preparer’s perspective.

ECON 201: Basic Economic Theory
4 credit hours

Students will be introduced to the way market economies deal with the universal problems of resource scarcity. They will use economic models to evaluate market processes and government policies. The course provides an introduction to microeconomics and macroeconomics.

MATH 227: Introduction to Statistics
3 credit hours

Prerequisite:  One year of high school algebra. 
A course to acquaint the student with the basic ideas and language of statistics including such topics such as descriptive statistics, correlation and regression, basic experimental design, elementary probability, binomial and normal distributions, estimation and test of hypotheses, and analysis of variance.

MGMT 103: Business Foundations
3 credit hours

An introduction to the fundamental concepts and principles of business enterprise and economics. Introduction to the functions of a business organization. Basic research methods, written and oral reports, discussion of current business, and economic developments. Global business awareness.

MGMT 170: Computer Proficiency Exam
0 credit hours

Students completing a major in accounting, economics, finance, management, or marketing; or a minor in business administration, are expected to possess computer proficiency in critical business productivity tools (word processing, spreadsheet and presentation). Competency will be assessed through the administration of a proficiency exam. Offered for satisfactory/unsatisfactory credit only. Course fee required.

MGMT 228: Analytical Methods
3 credit hours

Prerequisite:  MGMT 170MATH 227
Study of common techniques for quantitative analysis and decision making including probability distributions, forecasting models, multivariate correlation and regression, linear programming, queuing analysis and simulation. Team and individual research and problem solving, report writing and oral presentations. Critical evaluation of assumptions in decision making including qualitative considerations.

MGMT 240: Developing Your Personal Brand
3 credit hours

This course helps prepare for professional internships, full-time jobs opportunities, and graduate school acceptance. You will learn about how to develop a personal brand that set you apart from other applicants. After identifying careers that will be personally and professionally satisfying, you will develop techniques for effectively searching and obtaining these careers.

MGMT 250: Management Information Systems
3 credit hours

An introduction to the study of the design and application of management information systems in business.

BBA Core Courses:
All students pursuing a BBA degree with a major in marketing are required to complete the following core courses:

FINC 331: Corporate Finance
3 credit hours

Prerequisites:  ACCT 210MGMT 228 and admission to Breech School of Business
This course is an investigation of the study of corporate finance and its implications. Topics covered include financial statement analysis, cash flow, taxes, the financial environment, interest rates, risk and return, time value of money, and the valuation of stocks, bonds, and firms. The course emphasizes that financial managers must deal with various models, assumptions, and cultures and are often called upon to make decisions based on qualitative as well as quantitative factors.

MGMT 301: Leadership & Organizations
3 credit hours

Prerequisite:  ACCT 210 and admission to Breech School of Business
Introduction to management of organizations, including strategy, leadership and organizational design. Projects in leadership development and evaluation. The project will include a paper and presentation as part of the deliverables.

MGMT 321: Legal and Ethical Environment of Business
3 credit hours

Prerequisite: Admission to Breech School of Business. 
This course is an overview of laws and regulations as they pertain to the business atmosphere. Topical areas include procedural laws and the court system, alternative means of dispute resolution, constitutional law, torts/products liability, business crimes, contracts, sales, forms of business organizations, and employment regulation. Case analysis and ethical implications are discussed in each area.

MGMT 424: Business Simulation Workshop
3 credit hours

Prerequisite: Admission to Breech School of Business. Senior Standing. It is recommended this course be taken concurrently with MGMT 446 and/or final semester prior to graduation. 
The business simulation workshop offers students the opportunity to learn about, and engage in, a competitive business environment via the CapSim business simulator. Students will partner in close teams to develop a deep understanding of general business strategies and tactics, and they will apply this theoretical understanding by managing various functional areas of a simulated manufacturing firm. By the end of the course, students will understand the basic principles of strategic business management, as well as the decisions that managers make in pursuit of their strategic goals and objectives. Business professionalism constitutes an essential component to the course, a

MGMT 446: Strategic Management
3 credit hours

Prerequisite:  FINC 331MGMT 301MKTG 337 and admission to Breech School of Business. 
Capstone course. Integrative approach to analysis, using tools and theory from finance, economics, accounting, and marketing. Individual and team projects including oral and written presentations. Emphasis on analytical and strategic reasoning, including critical analysis of company/financial and industry/competitive information. Corporate social responsibility and global business issues also play an important role in this course.

MKTG 397, 398, 497, 498: Internship
3 credit hours

Interns must have at least 60 credit hours, completed appropriate coursework and have a minimum GPA of 2.5 prior to registering for academic credit. Also, approval must be obtained from the student's faculty sponsor and required forms must be completed by the deadline. Note: *Architecture, Music Therapy and Education majors do not register internships through Career Planning & Development. These students need to speak with his/her advisor regarding credit requirements and options.

MKTG 337: Marketing
3 credit hours

Prerequisite: Admission to Breech School of Business.
Introduction to effective marketing concepts, strategies, and practices. An analytical approach to recognition of alternative strategic paradigms and their effect on a firm’s marketing. Ethical and social responsibilities of effective domestic and global marketing. Individual and team projects with operating sponsors.

Study Abroad Requirement

MGMT 205: Study Abroad
0 credit hours

Study Abroad office must be notified and all policies must be followed including but not limited to insurance requirements. This course meets the Breech study abroad requirement. Study abroad trips that fall in this category will be for a year, semester or stay of at least 21 days. These trips will include formal enrollment in a University (Drury or other) study abroad program in any academic area. Students will have the opportunity to interact in the global business community on a variety of levels: business transactions, travel arrangements and interactions with residents of the host country. Application and prior approval is required. S/U Grading.

MGMT 206: Study Abroad - Business/Leadership
0 credit hours

Study Abroad office must be notified and all policies must be followed including but not limited to insurance requirements. This course meets the Breech study abroad requirement. Study abroad trips that fall in the business/leadership category will be for a stay of at least 14 days. These trips will include formal enrollment in a University (Drury or other) program, with a focus on global business. In this type of study abroad program, students will be exposed to business operations and/or leadership challenges in another country. They will also be expected to have interactions with business executives or other leaders in professional settings. Application and prior approval is required. S/U Grading.

MGMT 207: Study Abroad - Service Learning
0 credit hours

Study Abroad office must be notified and all policies must be followed including but not limited to insurance requirements. This course meets the Breech study abroad requirement. Study abroad trips that fall in the service learning category will be for a stay of at least 7 days. This program would not necessarily require formal enrollment in a University; it would, however, require affiliation with a formal agency/organization or some form of University sponsorship. Students may not complete this program on an individual basis. In this type of study abroad program, students will be focused on an intensive immersive experience and will be interacting almost exclusively with a variety of host country residents while engaged in a community service project. Students will be expected to base this personal interaction on the pursuit of a particular goal. Application and prior approval is required. S/U Grading.

MGMT 208: Study Abroad - International Student
0 credit hours

Study Abroad office must be notified and all policies must be followed including but not limited to insurance requirements. This course meets the Breech student abroad requirement. The international student category covers students from outside the United States who are studying business at Drury. Application and prior approval is required. S/U Grading.

Marketing Major Courses:
Students earning a BBA degree with a major in marketing also must complete the following courses for the major:

ECON 311: Price Theory
4 credit hours

Prerequisite: Admission to Breech School of Business
Students will use economic models to explore how free markets can lead to the most efficient use of society’s scarce resources. The problems posed by monopoly and other forms of market failure will be analyzed along with other real-world issues.

MKTG 348: Marketing Research
3 credit hours

Prerequisite:  MKTG 337 and admission to Breech School of Business.
This course is a study of research methods used in marketing, including problem definition, research design, questionnaire construction, gathering and interpreting of field and/or secondary data, presentation of research conclusions, and projections for the future. In order to successfully participate, students must be proficient in marketing principles and theories.

Choose three of the following:

MKTG 338: Professional Selling and Presentation
3 credit hours

Prerequisite: MKTG 337 and admission to Breech School of Business.
This course explains and illustrates the process of making informative and persuasive verbal presentations. Topics include presentation materials and formats, handling objections, reaching decisions and servicing customers. Case studies and professional speakers will be used to illustrate the process.

MKTG 339: Principles of Advertising
3 credit hours

Prerequisite: MKTG 337 and admission to Breech School of Business.
Introduction to advertising as an effective marketing communications tool. Strategic approach to alternative target need recognition, matching customer needs to firm strengths, and using ethical and socially responsible techniques to effectively communicate benefits to targeted markets. Individual and team projects with operating sponsors.

MKTG 341: Product Development and Brand Strategy
3 credit hours

Prerequisite: MKTG 337 and admission to Breech School of Business.
Course concentrates on issues related to product/brand management- an important aspect of marketing function? its integration within the organization, management of portfolio of brands/products, environmental scanning, identification and creation of value (not just product) to offer to consumers, budgeting, planning, and control issues. Specific areas discussed include research, data management, analyses for planning and decision making, decisions in the areas of product/service offering, pricing, promotions management (advertising, sales promotion, personal selling and publicity), distributions (all aspects of it), ethics and global implications, among others.

MKTG 344: Consumer Behavior
3 credit hours

Prerequisite:  MKTG 337 and admission to Breech School of Business.
This course focuses on application of the behavioral sciences to help understand consumer behavior. Emphasis is placed on understanding the essentials underlying consumer behavior, and developing an ability to relate such understanding to important issues faced by marketing practitioners. Course topics include perception, memory, affect, learning, persuasion, motivation, behavioral decision theory and environmental (e.g., social and cultural) influences. Emphasis is on practitioner-oriented managerial implications of marketing tool applications, including the impact of market promotion, marketing communications, research techniques, consumer motivation, and perception.