Breech School of Business Administration

Marketing Major

Focus
Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Marketing plays an important role in society by making sure products and services are available in the form and price that is acceptable to consumers. Marketing is also important to business since marketing directly contributes to achieve business objectives of growth and profits.

Student Learning/Engagement/Teaching
Marketing courses are designed to both ground students in the current theories and give them active practice in applying the concepts.

All Marketing majors gain valuable first-hand experience often working with clients as they design marketing campaigns in many of the marketing classes.

This integration of theory and practice prepares students for the career opportunities ahead and provides them with an engaging experience as they work closely with marketing faculty.

Typical Careers for Marketing Majors
More than 30% of the entire civilian workforce performs marketing activities.  Marketing offers great career opportunities in such areas as professional selling, marketing research, advertising, retail buying, distribution management, product management, product development and wholesaling.  More CEOs such as Lee Iacocca (Chrysler) and John Akers (IBM) come from sales and marketing backgrounds than from any other field.

As the global marketplace becomes more challenging, companies all over the world and of all sizes have to become better marketers. Thus marketing jobs are plentiful and offer the opportunity to earn a rewarding income.

Where our students go
Drury University marketing graduates have begun their careers at companies such as Clorox, Shoppers Advantage, Edward Jones International, Prime Trucking, Farmers Insurance, and Cerner International. Some marketing graduates decide to pursue graduate studies at top schools such as Washington University, University of West Virginia, St. Louis University, and University of South Carolina.


Course Requirements

Students pursuing the bachelor of business administration degree (BBA) with a major in marketing are required to complete the following course requirements:

CORE Requirements
39-43 hours*
BBA Tool Courses
25 hours
BBA Core Courses
21 hours
Marketing Major Courses
16 hours
Electives
19-23 hours
Total BBA hours:
120-128 hours

*Drury CORE hours have been reduced from 45-59 to 39-43 as credit hours (6-7) are included in the BBA Tool Courses hours.

BBA Tool Courses:
All students pursuing a BBA degree with a major in marketing are required to complete the following tool courses:
ACCT 209: Principles of Accounting
ACCT 210: Accounting for Management
CISQ 170: Computer Proficiency Exam
CISQ 250: Management Information Systems
ECON 201: Basic Economic Theory
MATH 227: Introduction to Statistics
MGMT 103: Business Foundations
MGMT 204: Organizational Behavior
MGMT 228: Analytical Methods

BBA Core Courses:
All students pursuing a BBA degree with a major in marketing are required to complete the following core courses:
FINC 331: Corporate Finance
MGMT 205-208: Study Abroad
MGMT 301: Leadership and Organizations
MGMT 321: Legal and Ethical Environment of Business
MGMT 424: Business Simulation Workshop
MGMT 446: Strategic Management
MGMT 480: Professional Business Experience
MKTG 337: Marketing

Marketing Major Courses:
Students earning a BBA degree with a major in marketing also must complete the following courses for the major:
ECON 311: Price Theory
MKTG 348: Marketing Research

Choose three of the following:
MKTG 338: Professional Selling and Presentation
MKTG 339: Principles of Advertising
MKTG 341: Product Development and Brand Strategy
MKTG 344: Consumer Behavior
MKTG 345: Marketing Channels

The faculty of the Breech School reserves the right to modify the above program and degree requirements at any time.


Admission Policy

Official admission to the Breech School of Business Administration is required* to enroll in any upper-division course (numbered 300/400) with prefixes of ACCT, CISQ, ECON, FINC, MGMT and MKTG.

To be admitted to the Breech School of Business Administration, a student must:

  1. Be officially admitted to Drury University.
  2. Complete an official declaration of major form indicating the major, minor or special program that the student intends to pursue. At this time, students will be required to read and sign the Breech Student Honor Code.
  3. Have completed at least 42 hours of college level credit, including a minimum of 12 semester credit hours at Drury University.
  4. Have completed all of the following preparatory courses (or their transfer equivalents) with a minimum grade of C- in each of the following courses:

  5. Have a cumulative GPA of 2.75 on all Drury University coursework.

*Conditional Admission. A student not achieving the 2.75 overall GPA, or not achieving the required grades of C- in the preparatory courses listed above, or not completing at least 42 hours of college-level credit, including a minimum of 12 semester credit hours at Drury University, may be granted up to two (2) semesters of conditional admission to the Breech School. Conditional admission cannot be granted to a student not achieving both the required GPA and a minimum grade of C- in the specified preparatory courses.

During the semester(s) of conditional admission, the student will be expected to meet all requirements for full admission. The student, subject to advisor approval, may enroll in a total of 13 hours of upper-division Breech School coursework during the terms of conditional admission. Prior to registration, students are required to complete the Permission to Enroll in Upper-Division Breech School Courses form with their academic advisor.

Students Majoring in Non-Breech School Majors/Minors

Students who must enroll in a Breech School 300 or 400 level offering to fulfill requirements of a program NOT offered through the Breech School of Business Administration may be exempted from this admission policy, provided they have completed all other specific prerequisites for the course. Prior to registration, students are required to complete the Permission to Enroll in Upper-Division Breech School Courses form with their academic advisor.

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