Graphic & Digital Design Minor
The graphic and digital design minor requires a minimum of 18 credit hours.
An introduction to design. Basic creative approaches and design expressions are explored through studio projects and class discussions. This course is the first in a sequence of studio courses for both art and architecture majors, but also serves non- majors. Offered fall semester.
An introduction to digital media techniques, including capturing and manipulating digital images, web design, 3D modeling, data mapping, time-based work in video and audio, and vector graphics. This course emphasizes creative and critical development as well as acquisition of technical skills.
Using a range of visual objects, from contemporary advertisements to works of art, from ancient artifacts to architecture and graphic novels, this course introduces students to the skills of critical seeing, analysis and interpretation to help them make meaning from, and discern cultural values encoded within, visual imagery.
Elective Courses-Choose three (3)
This course covers basic principles of analog black-and-white photography and darkroom printing techniques. A SLR 35mm camera with shutter and aperture control is required for this course. A limited number of cameras are available from the department to periodically check out throughout the semester if students are unable to purchase a camera. Course fee required.
This course covers basic principles of digital photography, basic printing techniques and Adobe Photoshop. A SLR digital camera with shutter and aperture control is required for this course. A limited number of cameras are available from the department to periodically check out throughout the semester if students are unable to purchase a camera. Course fee required.
Pre-requisite: ARTZ 111 and ARTZ 211.
This course develops students’ understanding of the design process, including research and conceptual development, using visual relationships to effectively communicate ideas. Projects focus on typography for print or screen, composition, design, integration of image and text, and digital production, using Photoshop, Illustrator, and InDesign.
Pre-requisite: ARTZ 111 and ARTZ 211.
This course focuses on audience and format, addressing both narrow and broad audiences, and addressing individual, product, company, and institutional needs, using analog and digital media to produce strategic and imaginative visual communication.
Pre-requisite: ARTZ 111, ARTZ 211, ARTZ 325 and ARTZ 326.
This course involves a holistic approach to a single topic using a variety of analog and digital tools and formats, with both individual and team projects. In addition to executing research and devising comprehensive strategies, students will develop written, verbal, and graphic presentation skills.
Prerequisite: ARTZ 260 or ARTZ 267.
This course will focus on commercial photography techniques utilizing studio lighting, with a focus on portrait, product and architectural photography using medium, large-format and digital cameras. Basic Photoshop and scanning will also be taught in this course. All cameras required for this course are available from the department to check out during the semester. This course has been approved as an Honors qualified course. Course fee required.
This course will highlight the changes taking place in the world of integrated marketing communications – the process of communicating to promote products, services, and ideas. No longer is it just print or broadcast images connecting with audiences; skilled marketers must understand the importance of social media and the power of the audience. COMM 231 will introduce you to the communication tools, techniques, and media that practitioners use to design strategies to connect with audiences.
Explores audience engagement on the Internet, teaching students basic web-design and social media skills. Using media-usage theory as a guide, students will develop an overall online communication strategy and web presence that incorporates interactivity and new ways to tell stories. Serves as the capstone experience for the Web Communication and Design minor.