Graphic & Digital Design Major

Prior to selecting a major in Graphic and Digital Design, students should consult with their advisor and the chair of Art and Art History program. All students who decide to major in Graphic and Digital Design should officially elect a faculty member from the department as their formal advisor and consult with that faculty member prior to course registration each semester.

This major is appropriate for students seeking a career in graphic design, web development, art direction, and multimedia artists. It is also appropriate for students planning to pursue graduate studies in these areas to consider a second major in art history or fine arts.

Please note that ARTZ 111 Foundations of Studio and Design is offered in the fall semester only.  ARTZ 496 Apex Studio is to be taken in the spring semester of the year the student graduates.

The graphic and digital design major requires a minimum of 42 credit hours.

All prerequisites must be completed prior to enrollment in the following courses.

ARTZ 111: Foundations of Studio and Design
3 credit hours

An introduction to design. Basic creative approaches and design expressions are explored through studio projects and class discussions. This course is the first in a sequence of studio courses for both art and architecture majors, but also serves non- majors. Offered fall semester.

ARTZ 211: Digital Foundations
3 credit hours

An introduction to digital media techniques, including capturing and manipulating digital images, web design, 3D modeling, data mapping, time-based work in video and audio, and vector graphics. This course emphasizes creative and critical development as well as acquisition of technical skills.

ARTZ 123: Drawing
3 credit hours

Students will work in a variety of drawing media and techniques solving representational problems. This course includes an introduction to figure drawing.

ARTH 152: History of Art and Architecture II
3 credit hours

An analytical survey of western traditions in art and architecture from the Renaissance to the present, including such periods and styles as Baroque, Neoclassical, Romanticism, Modern and Contemporary. Analysis of these traditions develops an awareness of non-western traditions.

COMM 231: Integrated Brand Management
3 credit hours

This course will highlight the changes taking place in the world of integrated marketing communications – the process of communicating to promote products, services, and ideas. No longer is it just print or broadcast images connecting with audiences; skilled marketers must understand the importance of social media and the power of the audience. COMM 231 will introduce you to the communication tools, techniques, and media that practitioners use to design strategies to connect with audiences. 

ARTZ 267: Digital Photography I
3 credit hours

This course covers basic principles of digital photography, basic printing techniques and Adobe Photoshop. A SLR digital camera with shutter and aperture control is required for this course. A limited number of cameras are available from the department to periodically check out throughout the semester if students are unable to purchase a camera. Course fee required.

ARTZ 325: Graphic Design: Form and Content
3 credit hours

Pre-requisite: ARTZ 111 and ARTZ 211. 
This course develops students’ understanding of the design process, including research and conceptual development, using visual relationships to effectively communicate ideas. Projects focus on typography for print or screen, composition, design, integration of image and text, and digital production, using Photoshop, Illustrator, and InDesign.

ARTZ 326: Graphic Design: Audience and Format
3 credit hours

Pre-requisite: ARTZ 111 and ARTZ 211. 
This course focuses on audience and format, addressing both narrow and broad audiences, and addressing individual, product, company, and institutional needs, using analog and digital media to produce strategic and imaginative visual communication.

ARTZ 327: Graphic Design: Integrated Practice
3 credit hours

Pre-requisite: ARTZ 111ARTZ 211ARTZ 325 and ARTZ 326. 
This course involves a holistic approach to a single topic using a variety of analog and digital tools and formats, with both individual and team projects. In addition to executing research and devising comprehensive strategies, students will develop written, verbal, and graphic presentation skills.

ARTZ 364: Commercial Photography
3 credit hours

Prerequisite:  ARTZ 260 or ARTZ 267. 
This course will focus on commercial photography techniques utilizing studio lighting, with a focus on portrait, product and architectural photography using medium, large-format and digital cameras. Basic Photoshop and scanning will also be taught in this course. All cameras required for this course are available from the department to check out during the semester. This course has been approved as an Honors qualified courseCourse fee required.

ARTZ 397, 398, 497, 498: Internship
Varies credit hours

Interns must have at least 60 credit hours, completed appropriate coursework and have a minimum GPA of 2.5 prior to registering for academic credit. Also, approval must be obtained from the student's faculty sponsor and required forms must be completed by the deadline. Note: *Architecture, Music Therapy and Education majors do not register internships through Career Planning & Development. These students need to speak with his/her advisor regarding credit requirements and options.

ARTZ 303, 304, 403: Praxis Studio
3 credit hours

Prerequisite:  300+ level studio course. 
This advanced level studio seeks to synthesize and examine the interrelationship between theory and studio practice. The student’s development and evolution both technically and theoretically will be fostered in an interdisciplinary studio environment. This individual investigation is comprised of the exploration and critique of personal and/or cultural ideologies, beliefs and interests through the activity of art-making and reflection on the results and their implications.

ARTZ 496: Apex Studio
3 credit hours

This course requires design art and fine art majors to create and exhibit work that utilizes the knowledge gained while in the department of art and art history and within their comprehensive liberal arts experience. Significant responsibility lies with the student to work independently to develop a project or body of work that demonstrates the student’s development of a sense of creative and intellectual authority. This Apex work will be included in a comprehensive portfolio that must also be completed in this course.

Choose one from the following:

COMM 386: Web Communication
3 credit hours

Explores audience engagement on the Internet, teaching students basic web-design and social media skills. Using media-usage theory as a guide, students will develop an overall online communication strategy and web presence that incorporates interactivity and new ways to tell stories. Serves as the capstone experience for the Web Communication and Design minor.

COMM 380: Data Visualization
3 credit hours

This course focuses on the theory and practice of analyzing and presenting information for a variety of audiences. Students will learn how to gather data from public and private sources, and tell stories with visual representations of data, both in print and online.

Courses used as electives for one art or art history major or minor may not also satisfy requirements for another art or art history major or minor. Students are required to complete a “Permission to Register for Special Coursework’ form to enroll in ARTZ 496 Apex Studio.